Sam Fischer and Demi Lovato have unveiled the music video for their recent collaboration, ‘What Other People Say’.
Directed by Dano Cerny, the visual takes place in a train carriage and sees Sam and Demi deliver impassioned performances as they highlight the song’s message of being alone together. They later end up performing on top of the moving train before going their separate ways.
‘What Other People Say’ music video
Written by Sam before his hit single ‘This City’ went viral, ‘What Other People Say’ is a poignant song about the feeling of being alone and not wanting to let people down. The track describes two different perspectives yet unites them in a powerful message of human experience and togetherness.
Sam knew from the off that the track was meant to be a duet and according to a press release, he was “blown away” by Demi’s involvement. Speaking about the track, Sam said; “‘What Other People Say’ is a confession, realizing how far away you can get from who you are in an effort to be liked. It’s about the pressures of society and how getting caught up with the wrong things can change you.”
Demi added; “This song is a reflection on what it’s like to lose who you truly are in an effort to please other people and society. It’s why I wanted to make this song with Sam – ultimately it’s about two humans coming together to connect and find solutions to their problems.”
The track has already amassed over five million streams since its release and marks Sam’s first single of 2021. The track is also Sam’s first official single following his hit single ‘The City’. Originally released in 2018, ‘This City’ went viral on TikTok 18 months later and pushed Sam to gargantuan new heights including being named as YouTube’s first ‘Artist on the Rise’ for 2021.
‘What Other People Say’ is also Demi’s latest single and follows a string of 2020 releases including ‘Anyone’, ‘I Love Me’, ‘I’m Ready’ with Sam Smith, ‘OK Not To Be OK’ with Marshmello and ‘Still Have Me’.
‘What Other People Say’ is available to download and stream now.