Jordan Higo is an exciting fast rising RnB artist from the UK.His debut single ‘Lock & Load’ was officially released last Friday (September 7th) and it is already garnering crazy responses from critics, while fans of The Weeknd, Jorja Smith, and Miguel will absolutely love the track.
Here we speak exclusively to Jordan Higo to discuss his new music, musical inspirations, future plans and more;
Growing up who/what inspired your love of music?
Growing up I was surrounded by music. My grandad is a great singer and we would sing in the car together regularly. My mum always played music in the house, I’d jump around the living room on top of the sofa, singing; playing air guitar. My mum used to call me Lenny Kravitz… I had no idea who Lenny Kravitz was at the time, but I loved it. I used to think, “he must be a pretty cool guy if he’s anything like me.” I’d say the feeling that music gave me then and the feeling music gives me now is what inspires me. This said, I wouldn’t say my family is a musical family. I, myself, have always loved music but only recently have I started to explore music and try to find my place in it.
Your own style has been compared to the likes of The Weeknd and Miguel, how do those comparisons make you feel?
Both are artists that I listen to, out of the two, I’d say more Miguel. They’re respected artist in the industry as well as being loved by their fans. I hope to be an artist that is respected within the game like the both The Weeknd and Miguel. Musically, records by The Weeknd always have sick electronic sounds, Miguel is big on real guitar sounds. It’s great to be compared to two artists whose styles I take inspiration from.
Your debut single Lock & Load is out now, can you tell us a little about the inspiration behind the track?
In life, you meet people you trust and people you don’t trust. I think the hardest part is when you find someone you really trust, and you want to tell them things, but the voice in your head is telling you to hold back and not submit to vulnerability. Vulnerability is too often compared to weakness. Being able to open up and let someone in, for me, is the complete opposite. Vulnerability is something that I struggle with. I guess this record was a manifestation of my own feelings toward commitment. That should I let you in, “can I rely on you for sure”.
What do you hope fans take from the song?
First and foremost, I hope they just really, really enjoy the record. The thought of people listening to MY record, digging it, showing it to their friends and enjoying it with friends. That’s what I hope my “fans” take from it. The meaning behind the song, I think, is important. The song and music video depict a scenario in which someone is open in asking for help, help they received. Don’t be afraid to speak about your feelings. Being venerable isn’t a sign of weakness. If you want to talk or ask for someone’s support, do it. On a lighter note, the track is also about a bad ass chick that protects her man!
Can we expect an album from you soon?
In the future, you can definitely expect an album from me. For the minute, I’m working on a 5 track EP to be released later this year, maybe early next year. It depends how much of a perfectionist I’m going to be!
What was the writing process like for this record?
I and a good friend of mine Link Lewis wrote the track together. Lewis called me with a catchy top line idea. I took the top line and ran with it. I just heard “Baby would you Lock & Load”. It was fitting to thoughts and feelings I had swirling round in my head. I called Lewis back, that next day we were together in the studio working on the track.
Can fans catch you live anytime soon?
Unfortunately, with this being my first release, I don’t have the amount of content to put on a show. I also only want to perform original tracks. When the EP is released, I’ll be on the road! I hope to be in full swing by this time next year.
What are your long-term career goals?
I regularly hear my name being read out by my favourite radio DJ’s, I hear my name being called out for Brit and Grammy awards. All in my head of course. It’s a long way off, but that’s where I hope my career in music will take me. To achieve a number 1 record would be great, I hope to have had at least one. I hope my music has longevity and is enjoyed by the masses.
Make sure you follow Jordan Higo on Twitter @JordanHigo to keep up to date with all his latest music and tour news!
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