Exclusive: Interview with Luciana Zogbi

Four years ago, a YouTube cover of John Legend’s timeless single “All of Me” went viral. With over 81 Million views on the platform, Luciana Zogbi’s cover took the world by storm. Her smooth vocals and an intense sonic session became the ultimate reason for people to come back to her channel and to not make this cover an accidental hit for the artist.

Since the release of her “All of Me” cover, Zogbi has released more videos and is now gearing up to work on her original singles. With almost 2 Million subscribers on the video platform, the artist is steadily making her mark among the audience.

Two months ago, Zogbi released the music video for her original track “Where We Belong”. As the title suggests, the hard-hitting single makes one introspect the idea of “free will” and one’s “place” in society. In an interview with CelebMix, Luciana talks about her journey and the creative process that went behind creating her new single. Check out the interview below:

Luciana, you are not new to the music community. But we would like to know about the journey. That is, how did it begin and how has it been so far?

Music has always been a huge part of my life. My father is a very musical person and he always encouraged music at home. I posted my first video on YouTube while I was still in college, thinking only my family and friends would watch it, but to my surprise, people from all over the world started watching me and asking for more videos in the comment section. So I continued posting cover videos and now I’m starting to release my own original songs.

Your cover of “All of Me” is one of the most watched covers on your channel. How did you feel when you first saw the reaction? Did you consider it to be an advent for your dream or an extension of what you aimed to achieve?

It was a huge surprise. I never dreamed that video would go viral. That was the moment I realized how amazing the internet truly is – it allows me to perform to millions of people around the world, and reach communities I would otherwise never reach, transcending all forms of geographical borders.

How has been the transition from being known for covers to be an artist with music of her own? That is, how have these aspects helped you as an artist?

The transition was very organic to me. My followers have been asking for original songs for a while and I’m very happy to finally be able to share my own message to the world.

We would like to know a bit about your musical vision. What kind of music do you wish to put forth?

I like to play with the borders of genres like pop, rock, and indie. My songs are characterized by strong melodies and introspective lyrics. If someone hears my song and stops to think about something in a new light then mission accomplished!

Do you have any influences who you look up to?

Too many to list. At the moment I’m listening to a lot of U2, The Avener, and Seafret.

Congratulations on “Where We Belong”. We totally loved the track. Please tell our readers a bit about the single.

“Where We Belong” is a song about questioning your place in society and breaking free from the shackles of social expectations that tries puts us all into boxes depending on your age, social class, gender… etc. We’ve been sold this lie that we have free will, but we don’t realize how much of our life path is decided for us, sometimes even before we were born. We have much less agency than we think we do and this is a song about that realization.

Would you like to share with us the creative process that went behind creating the single and the music video?

I wrote this song in Bahia, Brazil where I spent a lot of my childhood. Close to a fishing village, where many of the residents had African origins – hence the ethnic drums in the pre-chorus. The lyrics are based on a true story of a friend and me, two inseparable wild children that boarded their respective “trains of life” and these took us far from where we imagined our life would be.

The idea for the music video came from a bunch of brainstorming sessions with the director Thiago Tsung. We decided to portray the message with three different characters in three different situations. Each of them is breaking some kind of stereotype or norm, but its all done in a very subtle manner.

As a YouTuber and a social media influencer, how do you perceive the interaction on the platforms, especially now when these platforms have become a major source of engagement for artists and fans alike?

Social Media allows independent artists like me to connect and engage with a community of people directly. I can share my content and receive almost immediate feedback through the comment section. It’s like this magical stage with no maximum capacity.

What can fans look forward to, in the near future?

Lot’s of new covers and originals coming out. Can’t wait to share them!

Lastly, do you have any message for your fans that you’d like to share with them?

To my fans – Thank you from the bottom of my heart. None of this would be possible without you. You’re the ones who allow me to live out my dream.

So, what do you think about Zogbi’s new single? Share your thoughts via tweet @CelebMix.

Written by Ayushi

Hi! I am Ayushi from India. The only thing that is consistent about me is my passion for writing and reading. Weaving words to form a story is the best thing I know and the only thing I want to do.
"Writer by nature is a dreamer, a conscious dreamer."
-Carson McCullers

If you want, you can follow me on Twitter using the handle @ayushidelhi1996