The newest instalment from front-woman Florence Welch’s latest album How Big How Blue How Beautiful is a brooding ten minute film set on a Scottish island, featuring the tracks “Queen of Peace” and “Long & Lost”.
As we have seen, Florence has a common habit of starkly representing relationship struggle and dark emotion through her music videos and this one is no different. We see her windswept, attempting to confront a wild community of violent locals, embracing loved ones and at last, fighting the urge to either escape the turmoil or return to it.
Album collaborator and director Vincent Haycock sheds light on the making of the video in a press release:
“We filmed ‘Queen of Peace’ and ‘Long & Lost’ in Scotland, one of my favourite places I’ve ever been to or filmed. The coast of Scotland is breathtaking, beautiful and harsh, an aesthetic mix that both Florence and I have been very interested in during the making of these videos. The Scottish people are amazing and especially the town of Easdale, the small island that we lived on and filmed. We shot in the winter and it was cold, brutal and endlessly inspiring, which I think really helped the story of Florence’s struggle with her family, the younger innocence vs. the feuding violence of the men around her, etc. The end of the video was done in a single take, at the very last seconds of light during a stormy barge ride on a freezing sea. The effort and focus on both the actors and crew was so amazing, Florence delivers one of my favourite moments to date and it’s one of my proudest technical and narrative accomplishments.”
The new album How Big, How Blue, How Beautiful is available to buy now. Watch the video below.