GRAMMY Award-winning artist JoJo has unveiled her new track ‘Worst (I Assume)’, the first taste of her forthcoming capsule collection.
The heartfelt track, which sees JoJo explore the protective mechanism she sometimes has when it comes to relationships, comes accompanied by an Alfredo Flores-directed visual. Shot in one continuous take, the video follows JoJo and Dominique Battiste as they deliver a contemporary routine which truly brings the emotion of the song to life.
The visual ends with JoJo on her own in a white room before she shares a poignant message with her fans, reminding them about the importance of being kind to themselves especially when they’re suffering from the negative impacts which may derive from the coping mechanisms used to prevent ourselves from experiencing pain.
‘Worst (I Assume)’ is taken from JoJo’s forthcoming EP Trying Not To Think About It. The 12-track record is a musical expression of her continued honesty when it comes to mental health and the different shades of it. The singer-songwriter explores elements including anxiety, depression, negative thoughts, relationship self-sabotage, and emotional immaturity in a vulnerable and transparent manner.
Speaking about the EP, JoJo says: “Trying Not To Think About It is a result of feeling sooooo lost, scared, and confused at the end of 2020 – desperate to believe in/find my light once again. Sometimes we feel like we’re the only ones. But we NEVER are alone in our darkness. If you listen, I hope this project makes you feel seen, validated, not crazy, and hopeful that you won’t feel bad forever. You’re more in control than you think.”
Following the release of the EP on October 1, JoJo will embark on a six-date run of intimate live shows across Boston, NYC, Philadelphia, Atlanta, Nashville & Los Angeles. Supported by singer-songwriter Tiara Thomas, remaining tickets can be found here.
‘Worst (I Assume)’ is available to download and stream now.