Did you know the gaming industry generates more money globally than movies and music combined?
It’s no wonder so many actors are coming for a slice of the pie, from Mark Hamill’s iconic role in the Batman: Arkham series to Norman Reedus’ performance in Death Stranding.
In addition to boosting sales by attaching their names to video game projects, big-name celebrities deliver emotional performances that deepen narratives and create a more cinematic experience.
In this article, we explore the growing trend of Hollywood actors being cast in video games and look at some of the most memorable roles in recent years.
Why are more Hollywood actors starring in games?

The trend of Hollywood stars stepping into video games has brought a new level of storytelling and immersion to the medium, besides drawing in the huge fan bases of the stars themselves. Games like Cyberpunk 2077 have relied heavily on star power, with Keanu Reeves’ portrayal of Johnny Silverhand boosting both the game’s narrative depth and market appeal.
Beyond the obvious financial motivations, video games give actors a chance to express themselves and showcase their talents in new ways, even connecting with new audiences. For example, newer generations don’t typically remember Burt Reynolds’ movies from the 70s and 80s, but many of them remember him from Saints Row: The Third.
However, not every game needs star power to succeed. Some titles, like online slots, focus on vibrant themes and engaging gameplay to attract players. For example, Sweet Bonanza, a popular slot game, proves that a colorful, candy-themed design and dynamic mechanics can create an equally immersive experience without relying on big-name celebrities. These games thrive on creativity and ease of access, appealing to a wide audience with their unique charm.
Keanu Reeves in Cyberpunk 2077

One of the most memorable recent instances of a Hollywood star featuring in a video game is Keanu Reeves’ portrayal of Johnny Silverhand in Cyberpunk 2077.
Reeves played a key role in the game’s marketing, which some say was the reason for its overall success, despite the many issues it faced at launch.
From the moment Reeves appeared on stage at E3 2019 to unveil the game with the now-famous “You’re breathtaking!” moment, his role generated massive hype for Cyberpunk 2077.
Reeves’ iconic status and connection with audiences helped elevate the cultural significance of the title. Despite the game’s controversial launch, his performance stood out as a highlight, proving that big-name celebrities can really make a difference.
Call of Duty: Black Ops – Call of the Dead
The Escalation DLC for Call of Duty: Black Ops Zombies brought players one of the most impressive lineups ever seen in a video game, especially if you’re a lover of horror and the zombies sub-genre.
The Call of the Dead was set in an eerie abandoned Serbian outpost and featured a cast of horror icons, each playing a version of themselves. These included legendary director (and father of the zombies genre) George A. Romero, Nightmare on Elm Street’s Robert Englund, Buffy the Vampire Slayer star Sarah Michelle Gellar, and Machete’s Danny Trejo.
Players could fight off waves of zombies while hearing witty one-liners and unique interactions from the star-studded cast. George A. Romero even appeared as a towering, zombie-like antagonist.
Including these actors brought a film-like quality to the map, elevating the zombie mode into something more than it had been in previous iterations.
Kit Harington in Call of Duty: Infinite Warfare
Kit Harington, widely known for his role as Jon Snow in Game of Thrones, took a dramatic turn as Admiral Salen Kotch, the primary antagonist in Call of Duty: Infinite Warfare.
Kotch is the ruthless leader of the Settlement Defense Front, a military faction looking to take over the solar system. Harington’s involvement added significant star power to the game’s campaign, drawing in fans curious to see him in a new light.
The game’s cinematic visuals complemented his performance and gripping story. Compared to other major actors stepping into gaming roles – like Kevin Spacey in Call of Duty: Advanced Warfare or Jeff Goldblum in Black Ops 3 Zombies – Harington’s portrayal stood out for its cold, commanding presence.
Giancarlo Esposito in Far Cry 6
Giancarlo Esposito, famous for his unforgettable role as Gus in Breaking Bad, delivered a powerful performance as Anton Castillo, the dictator antagonist in Far Cry 6.
Castillo is a complex character, blending charm and cruelty as he rules the fictional Caribbean island of Yara with an iron fist. Esposito’s nuanced performance gave the character depth, making him both terrifying and strangely compelling.
Esposito’s presence elevated the game, helping Far Cry 6 stand out in a franchise already known for its memorable villains. His portrayal captured the essence of a dictator who genuinely believes his oppressive actions are for the greater good of his people.
The intensity and charisma he brought to the role has positioned him among the best video game antagonists of all time.
Samuel L. Jackson in Grand Theft Auto: San Andreas
Many people don’t seem to remember this, but Hollywood megastar Samuel L. Jackson, famous for his unforgettable roles in Pulp Fiction and the MCU, played Officer Frank Tenpenny in Grand Theft Auto: San Andreas.
Tenpenny, a corrupt cop with a twisted sense of justice, serves as the game’s main antagonist, embodying the gritty and morally murky world of San Andreas.
His iconic voice and sharp delivery brought a level of authenticity and menace that elevated the game’s narrative. Tenpenny wasn’t just a villain – he reflected the corruption and power struggles that defined the game’s themes, making him a layered and memorable antagonist.
Wrap up
The growing trend of Hollywood actors stepping into video games tells us a few things. First, it shows gaming is no longer simply about manipulating pixels on a screen – it’s become a storytelling powerhouse that rivals traditional cinema.
It also tells us that the amount of money involved in these projects is staggering, with gaming now outpacing music and movies combined in terms of global revenue.
While big-name celebrities undoubtedly attract attention and elevate games to cultural phenomena, it’s not always about the star power. Some games captivate players through innovative design, creativity, and accessibility, proving that gaming’s appeal comes in many forms.