Platinum producer and DJ Felix Cartal, aka Taelor Deitcher, recently unveiled the music video for “Happy Hour,” featuring pop star Kiiara.
Directed by Kasey Lum, the video depicts Felix entering a bar, where he orders a drink. The bartender suggests his new special drink. Felix agrees. As soon as he takes a sip, he enters a magical world, where he makes bad choices but has a great time.
While Felix finds himself in a pool with a microphone, Kiiara performs on the karaoke machine, watching herself on the screen. It’s her, but it’s not – more like a doppelganger with different hair and clothes. Meanwhile, Felix and his office mates use paint cans to apply graffiti to a silver van driven by a masked figure.
Speaking to the video, Kasey Lum says, “The energy of the song is so go-go-go that the visuals we created had to be on the same level. We decided the best move for this was to create a simple surreal narrative because we could take the viewer anywhere and it didn’t need to make sense; as long as the world looked cool, we were on the right track.”
While Felix chimes in, sharing, “Kasey and I have been making videos together since the beginning of both of our artistic careers. I believe the first thing we did was around 2011, possibly even earlier. I always feel fortunate that I’m able to create art for a living, but it’s even better to create art with your friends for a living. That being said, the hardest part of videos is getting them to match the mood of the song, and I feel like this one does that better than anything we’ve done before.”
The lyrics mirror the fantastic sonic energy of “Happy Hour.”
“We waste our nights / From light to dark sides / Like every hour / Is happy hour / We’re lost, not found / We’re all crashing down / When every hour Is happy hour.”
With Felix Cartal producing and Kiiara singing, it’s easy to see why they are both superstars with millions of streams and platinum records.