Philip Logan
New Hope Club contemplate the unbridled joy of falling in love at first sight with the release of their heartfelt new single, “Just Don’t Know It Yet”.
Co-written by the band along with GRAMMY Award-winning songwriter and producer Toby Gad (John Legend, Beyoncé) and Fraser Churchill (Michael Bublé, Mark Owen), the stripped-back track serves as the trios latest release following their return to music last May.
With its sincere lyric reflecting the optimism, and feelings of eternal paradise a person can experience as a result of finding true love, the tender ballad showcases New Hope Club at their finest, with the groups effortlessly clean harmonies backed beautifully by gentle acoustic guitars, and orchestral strings as Blake, George and Reece each sing of their hopes for the future.
“This song explores the thoughts that run through your mind the moment that you fall in love at first sight,” the band say in a press statement accompanying the singles release. “It’s that feeling that you can see your whole life together, yet you are still complete strangers. It’s stripped back and acoustic because we wanted the song to feel like we are serenading the one we love. The strings, recorded in Nashville, build throughout the song which provides a beautiful moment at the end, to pause and think over the lyrics.”
Watch the official music video for “Just Don’t Know It Yet” below:
“Just Don’t Know It Yet” is available to download / stream via Island Records now
