Niall Horan
Niall Horan photographed by Christian Tierney

Niall Horan: From One Direction to changing the landscape of professional golf

When you think of Niall Horan, what first comes to mind? Most likely, it’s his global success with pop sensation One Direction, his Irish roots or his love for Derby County. They’re all credible reasons to think of Horan, but did it ever cross your mind that this is a man who is singlehandedly changing professional golf by bringing through the game’s next best stars?

Indeed, around six years ago, Horan set up a golf management company called Modest! Golf. Over the following years, Horan has slowly been recruiting the world’s best up-and-coming talent and remarkably, now manages the career of world number 22 Tyrrell Hatton. For a further indication of what a coup this was for Horan, take a look at the latest golf betting and you’ll see Hatton incredibly priced at 40/1 odds to win the Masters in April.

If those odds sound long, then keep in mind that the favourite to win the event, according to the recent golf tips this week, is Jon Rahm who is at odds of 8/1. Indeed, 40/1 odds at Augusta National is considered to be a very credible winner, which is another feather in Horan’s cap given that he is now managing one of the Masters’ frontrunners for glory.

Of course, Hatton was a big fish for the company to secure, but it is the number of other burgeoning talents currently contracted to Horan’s company that is generating as much excitement.

Also on the books at Modest! Golf is talented Italian Guido Migliozzi, who won the Kenyan Open in 2019 as well as the Belgian Knockout in the same year. The 24-year-old is predicted to fly the flag for Italian golf over the next twenty years and is an obvious talent, but it’s hard to imagine that he would be where he is now without the management of Horan’s company, who have overseen his introduction to life on tour. Indeed, life away from Vicenza in the northeast of Italy was always going to be a baptism of fire but Modest! Golf have ensured a smooth transition that has led to the Italian being tipped as a future major winner.

Another notable client of Horan’s worth keeping track of is South African Jayden Schaper, who is just 20-years-old. Similar to Migliozzi, Schaper is being hailed as the best emerging talent in his country and will undoubtedly go on to enjoy a glittering career at the top should he continue on his current trajectory. It should be said that there’s no reason why he shouldn’t as Modest! Golf walks this early road with the aspiring professional African and helps him acclimatise to the biggest stage.

Incredibly, Modest! Golf is making the biggest waves in the golf management industry and at the forefront of the charge is former One Direction man Horan. It’s been an incredible story and one that isn’t close to being anywhere near finished. In reality, it’s very possible that every big name in world golf could be signed up to Horan’s company over the next decade. It should be said: this is a worthy accomplishment for a popstar from Ireland! 

Written by Monella