The YouTube ecosystem is filled to the brim with fun and entertaining content creators who have inspired positivity at every turn. Like a ray of sunshine, popular YouTube channel Like Nastya brings a bright and vibrant vibe to the platform, seamlessly blending engaging content with family values that children can emulate and learn from.
Recently, Like Nastya reached a new milestone by garnering over 100 million subscribers, officially becoming one of the most subscribed and followed channels for kids and families on YouTube. This also places the channel in one of the Top 5 most-viewed YouTube channels all over the world.
Launched in 2016, Like Nastya brought smiles to audiences by showcasing Nastya’sNastya’s life to viewers worldwide. Each video highlights the many amazing adventures of Nastya’s day-to-day life, such as her trips to amusement parks across the globe, unpacking toys, and more.
Since the channel’s inception, the content has been steadily evolving through the years. To provide educational entertainment for kids and parents, Like Nastya’s videos playfully cover important social topics such as bullying at school, familial relationships, and tips on making new friends.
Families worldwide have bonded together by watching Like Nastya’s inspiring content fostering a sense of community for each family and helping them realize that they are not alone in facing the challenges of daily life. In addition to accumulating over 100 million subscribers on YouTube, Like Nastya’s Instagram account also reached 500,000 followers this year.
The Like Nastya channel is run and operated by a Miami-based family of 8-year-old Nastya and her parents, Yuri and Anna Radzinsky. According to Nastya’s father, Yuri, the videos resonate deeply with their target audience, and they hope to provide even more engaging content as they celebrate this new milestone.
“We are always open to the new, and it is a great pleasure for us to provide subscribers with new formats. For example, we work closely with a psychologist, Ph.D. with specialization in child psychology, to deliver not only fun but also useful content for our followers,” shared Yuri.
It didn’t take long for the couple to realize that they had a massive platform to help children and families all across the globe. Apart from Nastya’s infectious enthusiasm, her mother, Anna, shared, “To reach 100 million followers, we constantly follow the trends. It is important to understand what barriers children have today and address them. We are also listening carefully to Nastya’sNastya’s suggestions for videos. She perfectly understands what is relevant for her age. Regular content uploads and a strong team are also important for success.”
Today, the YouTube channel has a team of hardworking individuals who work day in and day out to produce content daily. The Like Nastya YouTube channel uploads new videos thrice per week, and the Radzinskys have hired an entire staff to help them produce their great content.
The project has brought together a team of up to 50 people from Europe to South Africa, working as screenwriters, trendwatchers, producers, montage and motion design editors, and more. Currently, the Like Nastya production team has departments for content and social media, digital products, merchandising, innovations and experimental products, operational management, legal, and finance.
Like Nastya has built a business ecosystem that includes a YouTube channel, mobile applications, social media, events, and partnership projects with well-known brands such as Mattel, Nickelodeon, and Spin Master.
With an emerging global audience, the Radzinskys have realized that they need to go above and beyond to inspire children in other countries, which is why they have made the video more accessible by adding several other subtitled languages, such as Spanish and Arabic. Currently, the Like Nastya project has 21 channels in 19 languages. The most viewed content is the content made for children aged 2 to 8 years old and their parents.
Like Nastya has definitely grown into a powerhouse in content creation. In addition, Nastya herself is well-known among children all over the world, garnering millions of subscribers from the United States, India, the Middle East, Europe, Indonesia, Brazil, Mexico, Vietnam, and many other countries. The team hopes to continue strengthening the bond between the Like Nastya project and its millions of followers.