Meet Simply Rayne, aka Reiana Fernandez, a self-described “Afro-tina.”
Simply Rayne grew up listening to the classics: Marvin Gaye, Stevie Wonder, Bill Withers, Al Green, Etta James, and Diana Ross. Later, she got into Michael Jackson, Prince, Rihanna, and others. She cites Beyonce as her primary influence.
Only twenty years old, Simply Rayne has already accomplished a lifetime’s worth of successes. In 2013, she dropped her debut single. In 2016, hooked up with The KlubJumpers, two producers with Gold and Platinum Records, as well as beau coup hits on Billboard’s chart.
She’s shared the stage with Steve Aoki, Lil Wayne, Migos, Lakeside, G-Eazy, and Khalid, along with performing on live TV and at the Mala Luna Music Festival. She appears in the forthcoming rom-com movie The Margarita Man.
Produced by The Klubjumpers, and remixed by Ronnie DiCicco, D.J. Strobe, and John Hohman, “Don’t Stop” blends soul and pop flavors into an infectiously sultry, vivacious song.
According to Simply Rayne, “The meaning of my song ‘Don’t Stop’ refers to keeping the flame in a relationship alive – don’t stop loving and caring for me. The concept of the video incorporates my multicultural background, strong sisterhood, and of course a love interest with an underlying theme of sassy female empowerment. I would describe the making of the video as enthusiastically fun and uplifting.”
“Don’t Stop” opens with surfacing synths and riffing guitars flowing into a muscular pop groove full of supercharged brisk colors and oodles of energy. A Latin savor infuses the tune with delicious lustrous flavors, as Simply Rayne’s voice simmers with radiant sparks of sensuality and a tight flow.
Baby Bash’s Latin-flavored rapping tones imbue the tune with proximate salsa ambience, as well as providing a suave hip-hop momentum.
The video, directed by Matt Buikema, reflects smooth dance moves, splendid seductive energy, and lush passionate swagger, plus Simply Rayne’s posh charisma.
On “Don’t Stop,” Simply Rayne struts her enormous talent, confirming her status as Pop Diva.