With the loosening of regulations, sports betting has become very popular among lots of people, young and old alike. It’s also a hit among regular folks and big-name celebrities. However, while the average person’s interest in sports betting is limited to the chance of winning, celebrities tend to have a larger stake.
Advertisements and brand deals
Sports betting brands use celebrity star power to gain more awareness and trust from users. Famous people endorsing a brand will likely influence their fans to trust and engage with the said brand. While this builds the customer base and reputation of the betting company, the celebs enjoy generous contract benefits.
Popular stars like Jamie Foxx, Floyd Mayweather, Michael Jordan, and Drake are among those who promote various sports betting brands. They appear on the official website pages and are the face of the brand in TV and billboard ads. A lot of advertisement and marketing is done via social media nowadays, so they equally promote these brands to their millions of followers on Instagram, Twitter, etc.
The thrill of winning and love for the game
In reality, many of these celeb brand ambassadors are avid gamblers themselves. Drake, for instance, is notorious for his gambling losses, recently losing over half a million dollars in the Fury vs Usyk match earlier in May. Micheal Jordan used to be just as famous in the NBA as he was in betting parlors, and boxing legend Floyd Mayweather is no stranger to big gambling wins and losses of his own.
Regardless of landing brand deals or not, many celebrities have adopted the lifestyle of gambling simply for the love of the game and the excitement of winning. The likes of Charlie Sheen, Ben Affleck, making the news.
No longer a clandestine hobby but now a legal activity
Just a few years ago, celebs would never want to associate themselves with gambling or sports betting. But what was once frowned upon as a vice is now a regular form of recreation. With the increased regulation of the activity, there are strict requirements of security and licensing approval that betting brands must follow. As a result, betting has become safer than ever, especially when you play at a legit bookmaker like William Hill. A good idea before you join is to take a look at the pros and cons of William Hill to know the major highlights of the site and what you stand to benefit.
Celebs and sports betting are a conjoined duo at this point. Many of them love the thrill of betting, and those who aren’t necessarily gamblers are eager to be affiliated with betting companies for the sake of brand deals. Thanks to the widespread acceptance of sports betting, more and more celebs are happy to bet publicly and endorse legit betting brands.