Proving to be an absolutely masterful producer, Sam J Garfield stuns in his awesome new single, titled “Monsters”. The synth-heavy electro-pop track dives into thoughts of self-destructiveness and vulnerability as well as a possible cry for help. An accompanying music video has been dropped featuring Sam J Garfield looking sexy and hot but also emotional and vulnerable, and two cute puppet monsters. This acts as the follow-up to his collaboration with _SANTI_ on the single “Spice Girl” which features Wowashwow.
Sam J Garfield, a prolific bi-coastal music producer and sound engineer, has garnered global acclaim from Los Angeles to New York and beyond, crafting an eclectic sound that defies conventions. His musical journey resonates with over 70 published tracks in 2023 alone, a Cannes Film Festival Nomination, and recognition from esteemed outlets like Rolling Stone Magazine and Paper Magazine. With a unique artistic imprint, he’s worked alongside notable clients such as Santi, Bob The Drag Queen, Gia Woods, and Fia Nyxx while he is heavily involved in We Found New Music (debuted Billie Eilish) and Dash Radio as well as leaving an indelible mark on projects like the WestSide Story Burlesque National Tour. Sam J Garfield’s boundless innovation has shattered the confines of pop norms, pushing boundaries, and redefining the realm of successful production.
Talking about this track, Sam J Garfield said: “It is very important for me to show my work in its truest form, pure and unadulterated, as a producer but also an artist. This particular song is very therapeutic for me and really feels like a necessary release… even just for myself, if nothing else.”
Watch the official music video for “Monsters” by Sam J Garfield here:
Written and produced by Sam J Garfield, “Monsters” takes his signature electro-pop sound and amplifies it around a synth-heavy production that matches his indelible vocals. Being this vulnerable is not an easy thing to do, and you can hear the subtle calm behind the words whilst also showcasing that there is a cry for help thrown in. Superbly written, the “Monsters” lyrics delve into feeling more comfortable amongst the monsters under your bed rather than fighting them, settling into becoming a monster yourself. As time goes on you realise you aren’t really happy hiding away and being another monster under your bed, and so the introspective lyrics reflect on these thoughts and feelings. The rolling synths and upbeat backing track provide hopeful positivity, with Sam J Garfield impressing with a unique production style that breaks away from traditional electro-pop and allows him to pave his own unique path in the music industry which sets a new precedent amongst the experimental electronic genre.
As for the music video, directed by Carter Ray with Zack Rickeimer acting as Director of Photography, we start with the camera closing in on a door in a hallway, which soon opens to a bedroom where Sam J Garfield is sitting atop the bed wearing nothing but a pair of Calvin Klein briefs and as the camera rises to his face, it soon shoots down to under the bed where Sam J Garfield is chilling, resting on his arms as he starts to sing the track into the camera. Soon he is joined by a yellow puppet monster and a purple-blue puppet monster, who he clearly makes friends with and just enjoys spending time with. Scenes are later intercut throughout of Sam J Garfield spending time on the top of the bed and around the bedroom, feeling lost, alone, and upset. He’s slowly identifying with the monsters under the bed, feeling like he’s becoming one himself, whilst also realising that he doesn’t actually belong. Highly conceptual with an open-to-interpretation narrative that fuses brilliantly with the iconic addicting synth-heavy track, Sam J Garfield is clearly a masterful artist in every sense of the word.
Stream the newly-released track on Spotify here:
“Monsters”, by Sam J Garfield, is available to download and stream, right now, across all platforms, via SJGarfield Productions.