SXSW and Amazon to bring virtual festival to fans

The world renowned tech, music and film festival, SXSW, will be brought to US audiences virtually through Amazon’s video streaming service, Prime Video.

South by Southwest is yet another event from around the world to be shut down due to the on-going Coronavirus pandemic – Austin Mayor, Steve Adler, cancelled the event just a week before it was scheduled to take place.

In light of this announcement, the e-commerce giant has confirmed that they will be working in partnership with festival organisers, to offer a virtual showcase free of charge to US audiences via their subscription service, Prime Video. However, subscriptions will not be required to access the SXSW film collection- only the use of a free Amazon account.

Amazon have given filmmakers the option to either green- light their film’s, or withdraw them. Filmmakers who agree to take part will be in receipt of a screening fee, and those looking for distribution will still have that option, as Amazon will not be acquiring any rights for the movies that they stream.

South by Southwest was founded in 1987 and was originally launched as a music festival. Over the years it has become a landmark event for the creative industries, and the start of many success stories including The White Stripes, MIA and Twitter.

As huge SXSW fans ourselves, we would love to know your favourite films from past festivals. Let us know over at our Twitter page @CelebMix

Written by Ali

I am a 22 year old journalism student at Robert Gordon University, and I have been writing for online music, film and fashion websites since the age of 14. If someone is famous- for any reason- you can guarantee that I know about them. Follow me on my Twitter page @ross_alister