The John Lewis 2015 Christmas campaign has been unveiled, and it’s another tear-jerker.
Titled Man on the Moon, the ad tells the story of Lily, a girl who spends her time staring through a telescope looking at the moon.
In the build-up to Christmas, she spots a lonely old man sitting on the moon, and tries to get in touch by sending letters through a bow and arrow… but to little success. When the big day finally arrives, Lily manages to send up a gift by balloon – a telescope so he can look down and say hello.
The campaign is in partnership with Age UK to raise awareness for old, lonely people this Christmas.
Caroline Abrahams, Charity Director at Age UK said: “The festive season is usually a time for celebration with those you love, but for too many older people it can reinforce feelings of loss, loneliness and of life passing them by. Contrary to what many people think, loneliness is not a normal part of ageing, and it not only makes life miserable, it can have a serious impact on physical and mental health too.
“Today, many families are widely dispersed so it is certainly true that visiting older relatives can be challenging. But as our research shows, making the effort to keep in touch often makes an enormous difference to older people who tend to be stoical and therefore reluctant to admit how lonely they are. We all have a role to play as individuals, families and communities in ensuring older people feel valued and included and that’s why we’re asking everyone to join us in taking action. By donating and signing our petition you can help older people to enjoy the festive season and the year to come; everyone should have someone at Christmas.”
The advert features vocals from Aurora, an undiscovered 19-year-old from Norway, covering Oasis’ classic songHalf the World Away. It cost £1 million to produce, with a further £6 million being plowed into promotion on television and online.
John Lewis have already begun merchandising the campaign, selling cups, pajamas and telescopes. Some of the proceeds will go towards Age UK.
You can find out more about John Lewis and Age UK’s partnership on their website.