Katrina Rees
After teasing his new music all week, Troye Sivan has finally dropped ‘My My My!’, the first single to be taken from his forthcoming album.
The electronic pop anthem marks the start of a new era for Troye and we’re already totally here for it. Speaking about the new single in a press release, Troye said, “‘My My My!’ is a song of liberation, freedom, and love. Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you’ve always wanted to, and dance the way you feel – hopefully even to this song!”
Not content with just releasing his new single, Troye also dropped a striking visual for ‘My My My!’. Directed by Grant Singer (Lorde, The Weeknd), the visual is strobe-heavy as we see Troye dancing around an empty warehouse.
Watch the visual for ‘My My My!’ below. Note that the video does come with a warning – it may potentially cause seizure triggers for those with photosensitive epilepsy so viewer discretion is advised.
‘My My My!’ is the lead track from Troye’s highly anticipated sophomore album, which is due for release this Spring. The album will be the follow up to his 2015 debut Blue Neighbourhood, which sold over 1.5 million copies worldwide.
In addition to releasing new music, it was recently revealed that Troye is the face of the Valentino Spring 2018 menswear advertising campaign having been handpicked by designer Pierpaolo Piccioli.
Are you excited for the new era of music from Troye Sivan? Are you loving ‘My My My!’ as much as we are? Let us know on Twitter @CelebMix
