It was announced yesterday that Hollywood heartthrob and The Lucky One star Zac Efron is the new face of mens fragrance brand Hugo Boss. The 29-year-old will be fronting the companies new advertising campaign for their latest fragrance Hugo Men.
Hey guys- I'm excited to reveal that I will be fronting the new Hugo man campaign next year- check it out! #BlueSteel #YourTimeIsNow pic.twitter.com/esy2CgFTzz
— Zac Efron (@ZacEfron) December 19, 2016
And fresh from the exciting news being announced, Hugo Boss have now shared a video showing Zac Efron filming the upcoming advert.
The new commercial starring the hunky former High School Musical actor who is starring in the new Baywatch movie is set to air in the New Year. While more info about Hugo Boss’ new after shave Hugo Man will be announced in March 2017.
This advert which is the first fragrance campaign handsome Zac Efron has ever starred in is all about living in the moment and acting on your passions in order to achieve your goals and dreams, the advertising hashtag for the mens fragrance is #YourTimeIsNow.
Hugo Boss have revealed they chose Zac Efron to front their latest commercial for their newest cologne Hugo Man because he is “sexier than any other man”.
Are you excited to watch Zac Efron’s first ever Hugo Boss advert next year? Let us know your thoughts over on Twitter @CelebMix.