Zoella Announces Sweet Inspirations Beauty Line

YouTube beauty guru Zoe Sugg, aka Zoella, has just launched a new range of products from her beauty brand Zoella Beauty. Titled “Sweet Inspirations” the new collection is described by Zoe as “1920’s and French patisserie inspired.” Featuring 8 bath and body products, the products are macaron and sweet almond scented. This line follows the previous two Zoella Beauty ranges: Zoella and Tutti Fruity.

Zoe stated that she has been working hard on this new collection for over a year! She explained that the process was challenging, as she is not a fan of sweet scents in general, but was determined to find one that both her and her viewers would fall in love with.

The range consists of a body mist, body cream, bath and shower milk, bath fizz, bath salts, body fondant, and two different sized and patterned beauty bags.

Of course, we have to acknowledge the beautiful packaging of the new products! The colour theme is pastel blues and pinks, with metallic gold accents. It’s not hard to see that lots of effort has been put into making the packaging unique and adorable- we’re sure it will be difficult to throw away!

Zoe expressed her gratitude on Twitter for the outpouring of excitement and support her followers were showing for her new collection.

The new products (minus the body fondant) will be available online on May 27th on the Superdrug website. All products will be available at the larger, regional Superdrug stores on June 6th, and all Superdrug stores on July 18th.

Check out the video below where Zoe chats about the Sweet Inspirations collection and explains each product in detail!

Will you be getting your hands on any of Zoe’s Sweet Inspirations products? Are you a fan of the packaging? Let us know by leaving a comment or tweeting @CelebMix.

Written by Annemarie Cutruzzola

Canadian arts & culture writer and journalism student.