Genre flowing and mixing it up, American rapper singer and producer, Alex Shade, delivers a deep and passionate rap-flow in the awesome new single “HISTORY”. An accompanying music video, which has been filmed at the Sainte-Croix Museum, showcases his incredible performance vibes and how he means every single word. This acts as the follow-up to his previous single “SKY HIGH”.
Not one to disappoint, Alex Shade has continued to release addicting singles, and “HISTORY” is a great addition to his discography; well, we may even go as far as saying that this is his best single release, to date. Full of fire throughout, “HISTORY” doesn’t disappoint and Alex Shade makes sure that he hits home with every single lyric.
Written by Alex Shade, himself, “HISTORY” starts off with piano notes, which we see this American rapper singer and producer showcase his instrumentalist skills in the music video as he starts the visual off with him playing the piano. The track soon dives in with an unstoppable rap flow that hits hard from the get-go and only builds momentum from there.
Lyrically the song touches upon how we can all make history and that it is what builds our own dynasty. Alex Shade plays around the pairing of “history” and “dynasty”, dynamically flowing the two words to create a hook that sinks right into the listener throughout the track. This segment also contains nostalgia, bringing some 2000s R&B vibes to the table.
Full of positivity and belief in oneself, this American rapper singer and producer knows exactly how to stay positive and be self-empowered, and in doing so, he spreads that positivity with all his listeners, spreading hope and making us all a small part of his dynasty as he encourages us to believe in ourselves.
The performance-based music video adds richness and power to the track, suggesting that he really is making history and going on to truly create the Shade Dynasty, which is the brand he has been focusing on, lately. We watch him perform the track in a few different locations, starting off at an abandoned train depot where he walks on a patch of gravel as a Range Rover follows at a steady pace behind him, He is joined by a friend who adds harmonic R&B vocals to the track and is wearing a Shade Dynasty t-shirt.
Alex Shade also performs the track in a church and the Sainte-Croix Museum. These locations build the belief of the song and inspire the positivity that Alex Shade is spreading. He effortlessly showcases his energy and spirit for this track, proving that it not only means a lot to him but is likely to spread positivity and self-belief to himself.
“HISTORY”, by Alex Shade, is available to download and stream, right now, across all platforms.