New York-based alt-pop duo Almost July releases their brand-new single, “Even If It’s Wrong.”
Almost July is the creation of producer, writer, and vocalist Skip Glogan, who, along with Derek Broomhead (drums), makes up the band.
Known for their dazzling live shows, with Skip fronting the band surrounded by live instruments, samples, and electronics, he creates and loops on the fly. Previous to the pandemic, Almost July performed at Rockwood Music Hall and the Mercury Lounge, followed by devoting 2020 and part of 2021 at home making music. Collaborating over Zoom and live streaming saved them both from confinement in the loony bin.
With things opening up again, Skip and Derek are looking forward to releasing new music and performing live shows in NYC and Nashville.
“Even If It’s Wrong” follows on the heels of Almost July’s 2020 releases, “Faded” and “Alone.” While their prior singles – “Make Mistakes,” “Young,” and “Hearts” – mirror dance and pop savors, Almost July’s subsequent singles demonstrate their evolving sound, taking on flavors of electro-pop, silkier hues, and more polished textures.
“Even If It’s Wrong” opens on gentle, swirling colors flowing into a rippling, syncopated rhythm topped by Skip’s deliciously creamy tones, smooth and alluring. Brimming with quixotic aromas, the lyrics reflect the yearning desire and passion of love.
The chorus glows with soft suffusions and radiant filaments, giving the tune a shimmering translucent warmth and luminosity. Streaming hues from the synths contrast the finessed percolating feel of the percussion, infusing the song with dual layers integrating into a captivating leitmotif.
With “Even If It’s Wrong,” Almost July blends cashmere electro-pop flavors with a luscious dream-pop sensibility.