AMiR fuses funk and electronica on his long-awaited debut effort, ‘All Or Nothing’.
For fans of Bruno Mars and Olly Murs, AMiR’s upbeat sound has already been latched onto by BBC Radio 2, Kiss FM and The Metro, with an appearance at BBC Introducing at Glastonbury to add to his credentials too.
I’m so incredibly proud and happy to show you what I have been working on. This album is written from the heart and tells a few tales of situations that I’m sure most have you have found yourselves in at one time or another. All or Nothing is OUT NOW? https://t.co/3GicuLl4U2 pic.twitter.com/vZ8lDDRSnF
— AMiR (@amirofficialuk) June 7, 2019
All Or Nothing is a bold debut too. AMiR hasn’t held back, diving from funk to soul to retro disco sounds, whilst keeping his record destined for radio play, it’s one for all the family. Singles ‘Sin’, ‘No One Else’ and ‘Feel For You’ all feature, as the North Londoner proves his diversity on his first full-length effort. ‘Stolen’ also features, which CelebMix premiered earlier this year.
Two years ago AMiR spoke to CelebMix, saying he wanted to “shower fans with more music” and revealed that “my songs are a personal experience with music you can dance to”. Now, in 2019, it’s clear he’s stuck to his guns.
Gaining attention for his outspoken opinions on life as a British-Asian musician in the industry, AMiR went through management changes and “a crisis of identity” on the way to delivering All Or Nothing, which goes a long way to making those decisions worthwhile.
My debut album ALL OR NOTHING lands this week and I’m super excited to show you what I’ve been up to. I made a video about what it’s like to be a British Asian artist in the UK industry – watch the full video on @YouTube now https://t.co/ERmeaYgrBU pic.twitter.com/oHmY3eYJNQ
— AMiR (@amirofficialuk) June 4, 2019
“The pressure in the industry of having to cater to ‘British Asian standards’ just doesn’t sit well with me. The Asian Network have helped me get that message across. I’m lucky with my family as they have never pressured me to be something I’m not. But it’s not the same for some of my friends. They have to services the family name before they are allowed to be happy, which ultimately messes us all up.”
A product of years of slogging and following his heart, All Or Nothing is aptly named. And as the likes of Clash Magazine brand his sound “lush, direct, and hugely confident” whilst Wonderland Magazine praise his “shimmery sounds”, AMiR could well be about to catch on big time.
AMiR’s debut album is streaming now. Let us know what you think @CelebMix on Twitter!