ARIA Exchange to Create and Auction Exclusive NFT Series Featuring Baseball Hall of Famer Roberto Clemente

Photo Courtesy of ARIA Network

This week, The ARIA Exchange announced an exclusive partnership with 21 In Right Inc. c/o the Roberto Clemente Estate as part of its partnership with the MLBPAA to provide original NFTs (non-fungible tokens) documenting and bringing to life the most significant moments in the legendary life of the iconic Roberto Clemente.

Clemente, a Puerto Rican right fielder who played 18 MLB seasons for the Pittsburgh Pirates, won four National League batting titles, the 1966 National League Most Valuable Player Award, as well as an astonishing 12 consecutive Gold Glove Awards. The ARIA Exchange will offer remarkable, bespoke NFTs that bring the pivotal moments of Clemente’s extraordinary life and career to fans in ways never-before imagined.

The ARIA Exchange is the NFT division of The ARIA Network—an integrated media group bringing physical and digital assets to life through advanced recognition, augmented reality and 360° immersive experiences.

“My father, Roberto Clemente, was not only one of the greatest players the MLB has ever seen, but one of the most generous,” Roberto Clemente Jr., Founder of 21 In Right told CelebMix.

“He believed that he played for the fans and he played for the people, and he was a humanitarian dedicated to giving back to his community off the field. The Estate of Roberto Clemente sees this partnership as an extension of that love for sharing things, and himself, with his fans.”

The ARIA Exchange represents a revolution in fan engagement, driving greater 1-to-1 connections between fan and athlete than ever before possible. Pioneering a new frontier of “living NFTs,” ARIA incrementally adds dynamic content over time, leading to significantly greater value of collectibles.

“Clemente is a National Treasure and we are honored to announce our partnership and to facilitate the story behind the legend of this beloved player,” said ARIA Network Co-CEO, Rebecca Jonah. “In partnership with the Clemente family, we hope that current and future generations of baseball fans are able to experience the life and the legacy of Roberto Clemente.”

“ARIA is changing the game in the collectibles space by providing its partners the ability to maintain an ongoing ownership share in perpetuity, finally allowing athletes to economically benefit from sales in the secondary marketplace,” said ARIA Network Co-CEO, Darren Mann.

Let us know your thoughts on Twitter @CelebMix

Written by Andrew Rossow

A licensed attorney by day and a Hollywood branding agent and journalist by night, Andrew Rossow is a Staff Writer at CelebMix, looking for stories that help empower rising and established artists, actors, and actresses, while advocating against bullying throughout the industry through his #CYBERBYTE Movement.