As he continues to establish himself as one of this years most engaging artists to watch, American singer and songwriter August Royals drops his new single and music video for Crash.
Produced by Oak Felder (Rihanna, Kehlani, Demi Lovato), the super sultry and sophisticated track serves as the perfect musical showcase for August as a formidable recording artist in his own right, with his soulful vocal tone sounding stronger and richer than ever, as he delivers the songs introspective lyrics over the top of a dramatic, sparse drumbeat, with an understated level of confidence and ease.
For the tracks accompanying music video, directed by Andrew Sandler (Justin Bieber, Ariana Grande, Mary J. Blige), we see August becoming entangled in a toxic, codependent relationship with his girlfriend, played by Mexican actress Fiona Barron.
Watch the music video for Crash below:
It was back in 2019 that August Royals first caught the attention of music lovers around the world. when he posted a clip of his song “Restless” and went viral on Instagram with hundreds of thousands of views.
After a chance meeting with Kevin Abstract at a show in Los Angeles, the two became fast friends and collaborators. Championed by Abstract, August recently signed with RCA Records.