Bars and Melody have dropped their new Sadboi clothing label.
Building on the duo’s ‘Sadboi’ era which kicked off with their third studio album earlier this year, the clothing label sees the record’s sound and visuals come to life on the new clothing line.
Featuring tracksuits, t-shirts, crop hoodies, beanies, caps, pop sockets, stickers and more, the online store launched at lunchtime on May 1st. Charlie Lenehan, who has made his own forays into the fashion world in the past, took to social media to reveal the thoughts behind the new collection:
“We are super excited and can’t wait to share what we’ve been up to. We’ve been working so hard to up the game and the quality. This is just the beginning of something new for us, it’s a new project. This isn’t just merch, it’s a brand.”
Bars and Melody’s album Sadboi saw the duo switch-up their music to a darker pop sound in what CelebMix labeled a “swaggering sonic evolution” in our album review last month. “We decided we had to just close the door on that part of our career and the songs everyone was expecting,” Leondre revealed. “A lot of fans are shocked now, so it’s really exciting.”
As the Bars and Melody era continues with the launch of the Sadboi store, a lengthy European tour to debut the music is also on the cards with dates currently being rescheduled due to the global pandemic.
For now, Bars and Melody fans can get their fix of the Sadboi collection on sadboistore.com.
Are you excited for the new Bars and Melody drop? Let us know your favourite pieces from the Sadboi collection @CelebMix on Twitter.