Björn Borg has unveiled its SS16 collection, its first since the company redirected its business focus to sportswear.
With the brand’s Head Designer James Lee at the helm, expectations are high as Björn Borg literally creates an out-of-this-world experience, inspired by Mars One.
James Lee, Head of Design at Björn Borg, said: “The SS16 show was inspired by the concept of breaking new frontiers for the love of mankind”. Mars One epitomises the idea and the show was a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation.
“The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars!”
Spring Summer 2016 takes the brand’s sports fashion expression to new heights. Check out a video of the show below.
In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. Mars One is the space project offering 100 people the chance to move to our neighbouring planet Mars. Inspired by nomads of bygone and future generations, the Björn Borg SS16 show at Fashion Week in Stockholm is a tribute to this ground-breaking space mission and to the concept of the ultimate challenge: Training for Mars.
Check out pictures from the event below (click to see a larger image).
You can get more from Björn Borg on their official website.