boohooMAN has just announced their brand-new collaboration with UK breakthrough artist, Deno Driz.
The youngster teamed up with the global online fashion retailer’s design crew to create inclusive fashion that expresses Deno’s youthful and on-trend style, as well as appealing to men of all shapes and sizes.
Logos are significant throughout, ranging from a mixture of boohooMAN’s most recent designs and an exclusive target icon; the letter ‘D’ located in the middle on a small selection of items.
In addition to creating ready-to-wear clothes and accessories, Deno will also be the face of the limited-edition capsule collection, set to launch globally on Friday 6thSeptember.
boohooMAN is no stranger to teaming up with musical artists for collaborations; they have previously launched collections with rapper Mist, Tyga, French Montana, Quavo and most recently, Jay1, who dropped a tracksuit collection entitled, #Jay1Selects.
The new collection with Deno is set to impress, featuring a total of 30 styles, including utility vests, matching sets, tracksuits, puffa jackets and printed tee’s, all in a selection of colourways and ranging from sizes XS – 5XL.
The 16-year-old said:
‘‘I am very excited to be working with boohooMAN as they have a very versatile range of clothes. I have been approached by various brands to do partnerships but no urban brand has grown at the same pace as boohooMAN over the last couple of years! I can’t wait for you all to see the collection.’’
Deno Driz’s path to success began when he was just 12-years-old, partaking in schoolyard singing sessions.
After sharing cover videos via social media, he began growing more and more popular, with some of the biggest names in UK rap and grime scene sharing his videos.
Fast forward to 2019, the emerging artist has developed his sound, collaborated with huge names in the industry and even released an independent track with late rapper, Cadet.
Their 2018 track, Advice, went Brit Certified Silver and peaked at number 27 in the Official Charts; it remained in the Top 40 for 15 weeks.
Deno’s collaboration with the fast fashion retailer enables boohooMAN to connect to a younger and more socially engaged audience.
Proving the sky is the limit, boohooMAN’s collaboration with Deno will be celebrated at an exclusive event in Thorpe Park.
Between 7pm -10.30pm, the park will be closed for 500 lucky fans and a bunch of VIP’s, who’ll get full access to rides and mazes, as well as a performance from Deno himself, playing tracks from his latest EP.
It's OFFICIAL ?
We've teamed up with @DenoDriz and to celebrate, we're giving away 500 tickets to an exclusive Thorpe Park takeover ?
Wanna come? Link's in the bio! ? pic.twitter.com/CtLSQvqrFO
— boohooMAN (@boohooMAN) August 19, 2019
CEO of boohooMAN, Samir Kamani, said:
“We are pleased to welcome Deno to the boohooMAN family. He is super talented and fits our demographic down to a T. He is our audience! Deno has been involved in every step of this collaboration and truly has a great head on his shoulders. We are keen for everyone to see what we have in store.”
The renowned brand continues to push boundaries and explore new trends in order to stay on track with their target customers.
Make sure you check out the collection dropping on 6th September with prices ranging from £3 – £50.
For a chance to enter the Thorpe Park competition, click HERE!