BTS: The record-breaking 24 hours of Butter

BTS have only just begun the ‘Butter’ era but the records have already flooded in.

The global sensations are already the kings of YouTube, previously holding the record for the most views in 24 hours with the Grammy-nominated smash hit ‘Dynamite’, which garnered 101 million views. With this release, Butter smashed the records out of the park. Butter secured the record for the largest premiere in YouTube history with 3.9 million viewers, and by the time the 24 hour mark ended, BTS garnered 113 million viewers (official numbers to be confirmed by YouTube shortly.)

Over at Spotify, BTS shattered global charts and 24-hour debut streams once again. BTS broke the record for the biggest debut streams on the Spotify Global Top 50 with 11 million filtered streams for Butter, previously held by Ed Sheeran and Justin Bieber’s hit single ‘I Don’t Care.’ Additionally, the septet obliterated unfiltered streaming records as Butter scored 20.9 million first-day streams in one day.

The superstars debuted their new single on the Billboard Music Award stage last night after bagging four awards: Top Song Sales Artist, Top Selling Single (Dynamite), Top Group/Duo, and Top Social Artist for the fifth year in a row.

With just 24 hours of success on the table, the ‘Butter’ era already looks to be another milestone in BTS’ already phenomenal career and with a new album on the way, who knows what may happen next for South Korea’s biggest export.

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Written by Ellie Nicholas

A 22-year-old UK-based graduate.
For business inquiries only please email me at: ellie-nicholas@hotmail.co.uk