Camila Cabello has teamed up with Skechers for a brand new worldwide campaign. A behind the scenes feature has been released online in which Camila gives a sneak peek at the new collection of Skechers Hi-Lites. These are from the Skecher Street line and will be available this fall.
The ‘Crying in the Club’ singer shared a behind the scenes clip on Twitter, and revealed how excited she is to be working with Skechers. “I’ve been such a big fan of the brand! My sister is really excited about the partnership because she gets free Skechers – it makes me the best big sister right now!”
guys!!!!!!! here's a look at my @@SKECHERSUSA campaign shoot for #SkechersHiLites coming later this fall?#CamilaxSkechers @SkecherStreetLA pic.twitter.com/fNTtfCICRQ
— camila (@Camila_Cabello) August 9, 2017
An additional BTS segment shows Camila filming her debut commercial which is set to launch later this month. The singer said, “I am really excited for my fans to see what we have been working on together and am excited for them to see this commercial!” Camila also revealed that she will be paying homage to her Cuban/Mexican roots as she’s recorded a version in English and Spanish.
As well as getting the opportunity to work with a global brand, Camila revealed that she was attracted to Skechers thanks to their charity work. During a Q&A with Skechers, Camila said “One of the things that attracted me to Skechers was their philanthropic efforts through their BOBS program – helping children and animals in need, because that’s something that is really important to me and close to my heart.”
“I work closely with this charity called Save the Children – I actually started working with them a little over a year ago. They focus a lot on children – whether it’s education, disease or poverty. It’s really important to me. Last year we did a “love only” t-shirt and all of the proceeds were donated to the charity to benefit all of their causes. It’s really important to me to use this platform to do good in the world – that’s what it’s all about.”
Camila follows in the footsteps of fellow singers Demi Lovato and Britney Spears, who are among some of the famous faces to represent the brand in the past. In addition to collaborating with Skechers, Camila is currently the face of GUESS’ Jeans Fall 2017 advertising campaign and was recently made a L’Oreal Paris ambassador.