Close Menu
    Facebook X (Twitter) Instagram
    CelebMix
    • Entertainment
    • Theatre
    • Music
    • Film & TV
    • CelebMix Cares
    • Rising
    Facebook X (Twitter) Instagram
    CelebMix
    Rising

    Entrepreneur And Influencer Olly Gazal Explains The Real Benefit Of Social Media

    TedFuelBy TedFuelJanuary 30, 2023
    Facebook Twitter Reddit
    Share
    Facebook Twitter Pinterest Reddit WhatsApp

    For anyone who has ever wondered if social media is a shallow wasteland of inch-deep ideas and superficial pondering, think again.

    The truth is that, for marketing purposes, it is one of the best places to capture audience sentiment, track real-time engagement over multiple platforms, and measure your marketing success against almost every other channel.

    Entrepreneur and influencer Olly Gazal should know. He also runs a popular music company called Ollys TV, he told me recently that marketers who scoff at social media are likely not aware of those perks.

    Olly Gazal: “The benefits of social media is that it allows the creator to control the volume and velocity of the messaging as well as a real time response on how the audience receives the messaging. TV and radio are still either unwilling or unable to even give you a real count as to who heard or saw your messaging, much less provide real time engagement,” he says.

    Gazal has a point. As a quick tangent, it’s worth explaining how this all works. Let’s say you have a new company called Heavenly Preachers. You have a million ideas on how to promote your new brand. As Cardone mentioned, you can certainly run radio and television ads, but the actual transmission is relatively untraceable. Anyone can view or hear the ad from anywhere, but the industry has not come up with a great way to track every interaction.

    Interestingly, Gazal mentioned how tracking on social media is valuable for both organic and paid social media. In fact, he noted how organic content is far more beneficial. The reason, of course, is that an organic post can go viral and reach millions, whereas a paid social ad only extends as far as the spending amount allows. With organic, there are no limits.

    Ollys TV’s Instagram

    Olly Gazal’s Instagram 

    Share. Facebook Twitter Reddit

    MORE news from CELEBMIX

    INTERVIEW: Catie Turner Chats About New Single “I Might”

    Deena Theodora Unleashes Neon-Lit Desire on “Sin City”

    INTERVIEW: Lo Lauren talks creative challenges, musical heroes & debut EP ‘Wonderlust’

    Bryce Vine Blends Pop-Rap and Introspection on “Motel California”

    Lo Lauren delivers BIG on expertly crafted debut EP ‘Wonderlust’

    Rising British pop outfit Girl Group share bold new single ‘Flink Pike’

    LATEST FROM CELEBMIX

    Ellie Goulding and Marshmello join forces for the first time on “Save My Love”

    June 7, 2025

    Ed Sheeran explores the universal language of love on new track ‘Sapphire’

    June 6, 2025

    Taylor Swift has officially regained ownership of her first six studio albums

    May 30, 2025

    Luke Evans shares life-affirming new single ‘Only One Of You’

    May 30, 2025

    COMPETITION: Win TWO tickets to see Mary J. Blige LIVE in Manchester!

    May 27, 2025

    Stormzy to work on new show at The National Theatre

    May 27, 2025

    2025 American Music Awards: Full List of Winners

    May 27, 2025

    Louise pushes boundaries and commands respect on bold new album ‘Confessions’

    May 25, 2025
    X (Twitter) Instagram Facebook
    • Contact Us
    • Write for CelebMix
    • Privacy Policy
    © 2025 CelebMix. All rights reserved.

    Type above and press Enter to search. Press Esc to cancel.