Close Menu
    Facebook X (Twitter) Instagram
    CelebMix
    • Entertainment
    • Theatre
    • Music
    • Film & TV
    • CelebMix Cares
    • Rising
    Facebook X (Twitter) Instagram
    CelebMix
    Rising

    Entrepreneur And Influencer Olly Gazal Explains The Real Benefit Of Social Media

    TedFuelBy TedFuelJanuary 30, 2023
    Facebook Twitter Reddit
    Share
    Facebook Twitter Pinterest Reddit WhatsApp

    For anyone who has ever wondered if social media is a shallow wasteland of inch-deep ideas and superficial pondering, think again.

    The truth is that, for marketing purposes, it is one of the best places to capture audience sentiment, track real-time engagement over multiple platforms, and measure your marketing success against almost every other channel.

    Entrepreneur and influencer Olly Gazal should know. He also runs a popular music company called Ollys TV, he told me recently that marketers who scoff at social media are likely not aware of those perks.

    Olly Gazal: “The benefits of social media is that it allows the creator to control the volume and velocity of the messaging as well as a real time response on how the audience receives the messaging. TV and radio are still either unwilling or unable to even give you a real count as to who heard or saw your messaging, much less provide real time engagement,” he says.

    Gazal has a point. As a quick tangent, it’s worth explaining how this all works. Let’s say you have a new company called Heavenly Preachers. You have a million ideas on how to promote your new brand. As Cardone mentioned, you can certainly run radio and television ads, but the actual transmission is relatively untraceable. Anyone can view or hear the ad from anywhere, but the industry has not come up with a great way to track every interaction.

    Interestingly, Gazal mentioned how tracking on social media is valuable for both organic and paid social media. In fact, he noted how organic content is far more beneficial. The reason, of course, is that an organic post can go viral and reach millions, whereas a paid social ad only extends as far as the spending amount allows. With organic, there are no limits.

    Ollys TV’s Instagram

    Olly Gazal’s Instagram 

    Share. Facebook Twitter Reddit

    MORE news from CELEBMIX

    CONCERT REVIEW: VALÉ – The Stone Pony, NJ

    Meg Donnelly’s new EP is a bold journey through self-invention

    Steve Miller Honored with Les Paul Spirit Award on Guitar Legend’s 110th Birthday

    Native James drops soul-stirring new single ‘FALLEN’

    INTERVIEW: Catie Turner Chats About New Single “I Might”

    Deena Theodora Unleashes Neon-Lit Desire on “Sin City”

    LATEST FROM CELEBMIX

    Brit-Indie upstarts The K’s drop new single ‘Me And Your Sister’

    June 26, 2025

    Denise Van Outen Announces Intimate UK Tour: An Evening with Denise Van Outen: Songs, Stories & All That Jazz

    June 26, 2025

    Denis Villeneuve Joins James Bond Franchise as Director for Next Film

    June 26, 2025

    Tom Cruise and Brad Pitt Reunite at ‘F1’ Movie Premiere

    June 26, 2025

    BTS’ Suga Donates 5 Billion Won to Build Autism Treatment Center

    June 26, 2025

    Cardi B Announces Long-Awaited Sophomore Album “Am I the Drama?”

    June 25, 2025

    Lucy Spraggan Finds Grace in Reinvention on New Album ‘Other Sides of the Moon’

    June 24, 2025

    BTS’ Jin to Livestream #RUNSEOKJIN_EP.TOUR in Cinemas Across Asia

    June 24, 2025
    X (Twitter) Instagram Facebook
    • Contact Us
    • Write for CelebMix
    • Privacy Policy
    © 2025 CelebMix. All rights reserved.

    Type above and press Enter to search. Press Esc to cancel.