Exclusive : Hard Rock Cafe London launches it's Summer Spring 17 collection.

The Hard Rock Cafe London has launched it’s Spring/Summer 17 collection in conjunction with London Fashion Week.

For the first time ever the Hard Rock Cafe London held a fashion show to showcase the upcoming seasons collection.

The event naturally took place at The Hard Rock Cafe on Park Lane in London. There were three collections showcased.

The first collection focused on ‘boldness, glam and layering’. With Hard Rock Cafe tank tops, shirts and level jackets.

The second collection focused on showing that there is a Hard Rock look for everyone no matter your style.

While the final collection gave a sneak peek at the brands signature collection. The signature collection is where the brand teams up with a well known face to create a limited collection,where the proceeds go the celebrities chosen charity. For this collection they have teamed up with Pitbull. The collaboration with Pitbull is the 35th the brand have done. Hard Rock’s Signature Series T-shirt line started in 1990 as a means for musicians and artists to help charities of their choosing. Since its inception, the series has raised millions for numerous organizations around the world. For the Pitbull series, the money raised from sales will be donated to the SLAM foundation which helps to advance learning opportunities for children all around the world.

The fashion show all introduced the world to this year’s Hard Rock Ambassadors who were picked from hundreds who auditioned. The lucky ten who strutted their stuff down the catwalk were Junior Jack,Matthew,Martino,Kamil, Natalie, Ese,Lauren ,Anna and Emily .