Devon Cole
Photo by Eden Graham

EXCLUSIVE: Devon Cole Chats About “W.I.T.C.H.”

Devon Cole first caught the attention of millions online with her impressive vocals and unforgettable creativity. After garnering an overwhelming amount of support on the popular social media platform TikTok, the “Good On Me” singer quickly developed a devoted fanbase who went on to champion her music on streaming platforms. Her stand-out single “W.I.T.C.H.” instantly became a fan-favorite and currently has over 18 million streams on Spotify alone. Although she’s already experienced massive success so early into her career, it’s clear that this is only the beginning for the singer-songwriter. In an exclusive interview with CelebMix, Devon Cole opens up about “W.I.T.C.H.” and what fans can look forward to seeing from her soon.

What can you tell us about your smash hit single “W.I.T.C.H.” and the inspiration behind it? 

W.I.T.C.H. was an idea that I had been brewing for awhile (pun intended) and when I found John Mark Nelson’s instrumental on TikTok, I felt like trying it out. The song came together quite quickly lyric-wise after that for me, which is not always the case but it’s incredibly fun when it happens.

How does the “W.I.T.C.H.” music video compare to other visuals you have released in the past? 

I’ve only ever done one music video before and it was me and one camera person. This music video was very extra in comparison. I was blessed with an absolutely lovely team who put their hearts and souls into getting this thing done. People had walkie-talkies on set and everything. It was extremely glam and it was very cool to see it come together from initial mood board to final product. 

“W.I.T.C.H.” is all about female empowerment. What other important topics do you hope to tackle or open up about in your upcoming music? 

This is the most exciting and hard question ever. I’m definitely hoping to join the ranks of the female artists who aren’t afraid to get angry and kick the dust up. Shania, Britney, and Marina opened me up to “feminist pop” music, in that order. I don’t think I’m going to be writing about female empowerment for the sake of it, or deliberately. I could say that I’m going to write about ‘X,Y,Z,’ but I’ll just say this – I’m going to write about my experiences as a sensitive, unapologetic, queer, creative, sexual young woman in this world, and I hope that I articulate whatever struggles I face in a way that other people can resonate with. 

Does it ever surprise you to see how many people are supporting your music on both social media and streaming platforms? 

Honestly, yes. I’m still not used to it. I try to remind myself of how far I’ve come when I think about how far I want to go. 

New fans are still discovering your music from platforms like TikTok. What do you want them to know about you and the music you’re creating? 

I’m a middle child and an Aries, so I love attention. Burlesque is my favourite movie, I’m a retired theatre kid, I have OCD for which I am medicated, I’m a shopaholic, I have a Pinterest addiction, and my favorite part of my job is writing. I [also] want them to know that I’m finding myself and trying to learn from my mistakes. I’m learning, growing and changing, and I hope it shows in my upcoming music. I’m currently pouring myself into making sure that all of my ducks are in a row so that 2023 will be even better and brighter than 2022. And thank you for the support! I love you and I hope you’re well. 

Are you interested in collaborating with any other artists who also started out or blew up on TikTok? 

Absolutely! I think a TikTok collaboration is definitely in my future. I’m a massive fan of Leith Ross, Katie Gregson, Gayle, Tessa Violet, Anees, Jessia, Salem Elise, and Blu DeTiger. There are so many incredible artists popping off and I encourage anyone reading this to check those artists out. 

What else can fans look forward to in the near future? 

More music videos, live shows for in-person hugs and smooches, and more music! I’m really excited. 


Follow Devon Cole on Spotify and Instagram 

Written by Alessandra

Alessandra is a music journalist from New York who loves to speak and write about music of all different genres. She has interviewed artists such as Alesso, Surf Mesa, and Neon Trees.