LadBaby at Abbey Road Studio, London, 1 November 2019. Photo by: Carsten Windhorst

Exclusive: LadBaby on new single” I Love Sausage Rolls” and all things Christmas

Last Christmas saw LadBaby capture the public’s imagination when their comedy hit ‘We Built This City On Sausage Rolls’ went straight to number 1.

 And now they are back to do it all over again with I Love Sausage Rolls. The new single is an appetite-arousing, playful twist on Joan Jett’s iconic hit ‘I Love Rock ‘n’ Roll’. With lyrics such as “I Love Sausage Rolls, so put another one in the oven baby”.

Yet there’s a serious side to LadBaby’s latest entertaining endeavour. The single is released in support of the Trussell Trust, whose mission is to end the need for food banks in the UK. The charity supports a UK-wide network of more than 1200 food bank centres, which provides emergency support to people locked in poverty and campaigns for long-term change for a future without the need for food banks.

Earlier this month, the charity launched a landmark piece of research showing that the growing dependence on food banks should be considered a national crisis. More than 823,000 parcels were provided by food banks between April and September this year, and more than a third of those went to households with children. That’s a 23% increase on the same period as last year – and the steepest increase that’s been seen in a long time.

The Trussell Trust’s recent State of Hunger Report shows that people turn to food banks in desperation. The average weekly income of households at food banks is just £50 once their housing costs have been paid, and 20% of people have no money coming in at all in the month before they’re referred for emergency food.

The money raised last year has been helping the Trussell Trust and its network of food banks work towards ending hunger in three ways: first, it’s helped support food banks to get emergency food to local people in crisis; second, its helped people access additional support that helps prevent them needing the food bank again; and third, its helped fund campaigning work to tackle the long-term drivers of hunger in the UK. 

We recently caught up with LadBaby for a chat about Christmas plans and of course the new single ” I Love Sausage Rolls”.

Were you surprised by how successful We Built This City On Sausage Rolls’  was last year?

Haha. I mean, I think everyone in the country was surprised wasn’t they?! Before we released it, we were hoping for Top 40 and the opportunity to try and bring some much-needed attention to the Trussell Trust food banks and the number of kids living in poverty. The fact we actually made Number 1 is crazy.

How did you feel when it went to number 1?

Disbelief was definitely the first thing we felt. How on earth did we beat global megastars like Ariana Grande, Ava Max and Mariah Carey to number one singing about sausage rolls? It just shows you how incredible the British public are and how much people want to make a difference to people less fortunate than them at Christmas.

How did the single happen?

Well, it all started with a Tweet about 6 months before Christmas. Someone that follows our weekly LadBaby videos obviously knew about my LOVE for sausage rolls and jokingly suggested I bring out a song. It kinda snowballed from there.

Why do you choose to help raise funds and awareness for Trussell Trust?

The Trussell Trust is a charity that’s always been close to our heart. When Rox and I first started our family our lives changed dramatically and we found it hard to makes ends meet. We went down to a single parent income and if it hadn’t have been for our strong and supportive family to help us through, we could have very easily found ourself needing support from food banks. Knowing over 14 million adults and children in the UK are living below the poverty line is unbelievable. Having spent time with the charity and seeing first hand the problem facing so many families we wanted to use our social media platform for good and try and make a difference to families who are less fortunate.

What is it about Christmas you love, what does it mean to you?

It sounds cheesy but Christmas is a magical time of year! It’s about spending time with the people you love and making memories with your kids that’ll last a lifetime.

What can you tell us about your new single?

Haha. It’s fun, it’s festive and it’s all for a good cause. It’s been filmed and recorded at probably the most famous recording studio in the world and hopefully, it’ll have you singing your heart out from the moment it starts. 

What made you decide to do another Christmas single this year?

If you’d have asked me 2 months ago if we’d ever release another song I’d have said “NO WAY”. But after seeing just how far last years charity money has gone….it was a no brainer. Also, we might actually have a real chance of joining only The Beatles and Spice Girls for back-to-back Xmas number ones….haha… CRAZY!

Do you have any Christmas traditions in your family that you do every year?

This sounds like a joke…but we do genuinely always make homemade sausage rolls on Christmas Day. My mum always used to do it with me and my sister, and now we always do it with our boys. The only other one we have is matching Xmas pj’s…although that’s more my wife’s doing than mine.

Do you find Christmas to be more magical and meaningful now that you have children?

Oh completely. Christmas is for kids, isn’t it? The magic of Santa and waking up on Christmas Day to snowy footprints and half-eaten mince pies is what makes it so special. Without kids it’s just fighting over quality streets and who’s getting the last pigs in blankets. 

What’s the best or most meaningful gift you have ever received at Christmas?Donkey Kong 64 when I was about 12. Lol. Mannnn I wanted that game BAD. Nahhh, to be honest, waking up with the kids and seeing their faces light up is honestly enough for me. 

Let us know what you think of LadBaby’s new single at @CelebMix!

Written by Kelly McFarland

Likes to post in black and white on Instagram. Avid Tea drinker, preferably Yorkshire Tea or Lipton Iced Tea and lover of Pop Culture. Contact: