Laura Klonowski
I Am Karate are a fast rising pop duo from Sweden who are ready to takeover the world with their anthemic sound and slick productions. Their latest release ‘News’ is a massive pop anthem mixed with a shimmering production, a bouncy tropical rhythm and a gigantic ear worm of a chorus.
The track has been released via the Stockholm duo’s own label I Am Karate Music, and their previous releases have seen them win the Best Unsigned Award at the highly revered GAFFA Awards in their home country of Sweden.
Speaking about their latest offering, the pair said: “This song is about a character who will do whatever it takes to shine in the spotlight on/at whatever (Instagram, work, etc). She just wants people’s attention and it turns into a twisted self-destructive chase for her. We wanted to poke on that state of mind of our generation that has gotten so normalised by the emergence of social media and questions what the hell we’re doing”.
Here at CelebMix we are delighted to bring you the exclusive premiere of I Am Karate’s ‘News’ music video. The clip features the duo’s lyrics, addressing the search for fame and love, scrawled in multi colour across pavements, buildings and more:
Make sure you follow I Am Karate on Twitter @iamkaratemusic to keep up to date with all their latest music and tour news!
What do you think of the ‘News’ music video? Let us know your thoughts over on Twitter @CelebMix.
