EXCLUSIVE: Shuba Chats About “Icon” and “Indian Summer”

Shuba completely took over streaming platforms with her hit single “Indian Summer” which she released last year. Her dedicated fanbase spans across both social media and streaming platforms with millions of followers and listeners supporting her career from all around the world. Shuba’s unique lyrics and intricate production draws in people of all ages and from all different backgrounds. Her most recent single, “Icon,” effortlessly introduces listeners to the world of Shuba. The excitement around that track has only caused fans to wait eagerly for new music. In an exclusive interview with CelebMix, Shuba opens up about recent singles, touring, and what listeners can expect to hear soon.

What can you tell us about your new single “Icon” and the inspiration behind it? 

“Icon” was originally just a plain beat. It was a little bit different than the one that’s been released now. It felt like this kind of childish story…very bright. I kind of haven’t told my story [before this track]. A lot of my songs are about what I’m going through, but I’m a big fan of those songs that are introducing people to who artists are…like with Eminem and “My Name Is” which is his track to be like, ‘this is who I am.’ I felt like this was a good opportunity for me to just kind of talk as though I was meeting someone for the first time and telling them who I am.

What do you hope that your music will do for its listeners? What is your goal from creating music and sharing it with people?

I love that question. I think I realized that I want people to feel the same way I feel when I listen to a song by Eminem, Freddie Mercury or Rihanna. I would say after listening to those people’s music, I feel empowered. I feel resilient. I feel like I could just take over the world. I want people to feel those things when they listen to my music as well.

Your song “Indian Summer” is a smash hit! Did you expect it to blow up in the way that it did? 

To be honest? Yes. I feel like artists have those moments when they write a song and they are like ‘yes.’ For me, at that time, everything I was going through and how I was feeling about myself, “Indian Summer” just captured that so well. I realized that even if someone else had written it, I would love it [just as] much. it took me a lot of time to also start loving my music as much as I do now. I’m proud of that.

I don’t like to attach expectations to things and I still see a very long life [for the track]. I think there’s so many people [who are] yet to discover that song. But for me, it’s done what it had to do.

How does your recent single “Love Runs Out” differ from other music you have released in the past? 

“Love Runs Out” has that dark energy similar to “Indian Summer” which was a bit sexier and bolder, but it’s also angry. The main difference is “Love Runs Out” is very self-reflective whereas “Indian Summer” was more saying what happened and catching the vibe. “Love Runs Out” is a letter I would write to myself to be like, “what are you doing?” It’s like advice you would give to a friend or [what you would say] when you’re looking in the mirror.

Can fans expect new music or performances coming soon? What can you tease? 

Yes! Definitely new music and definitely more performing. I’m looking to do a tour in the fall and to just start performing this music live. I also want to put out songs about my real feelings about situations and to not be afraid to voice my unpopular opinions.

Follow Shuba on Spotify and Instagram.

Written by Alessandra

Alessandra is a music journalist from New York who loves to speak and write about music of all different genres. She has interviewed artists such as Alesso, Surf Mesa, and Neon Trees.