Making it big as a successful musician has never been a walk in the park. It takes talent, skill, ambition, resilience, and almost superhuman levels of motivation. Moreover, the music industry is an unforgiving place full of cut-throats and sharks. Fortunately, in the last two decades, we have lived through an unprecedented sea change in the industry that has turned everything on its head, and that change has been brought about by the digital revolution.
“The internet has leveled the playing field for all in the music industry,” explained Arut Nazaryan, who elaborated, “It is now far more accessible for anyone, anywhere in the world, to enjoy a fair crack of the whip and bite of the cherry. You no longer have to sing night after night in a series of dive bars waiting in vain to be discovered. Aspiring musicians now have a shop window on the world stage, courtesy of digital platforms like YouTube!”
Arut Nazaryan is a popular hip-hop star who is making waves in the industry with his music. Here, he wants to share with aspiring musicians how they can leverage YouTube for their own success.
Arut Nazaryan explained, “It was Public Enemy’s Chuck D who said, ‘The internet was a saving grace for promoting and exposing, and even creating. It’s a parallel world to the music industry that already exists, and I’m glad to be a part of it.’ I couldn’t put in any more poignantly than that. Particularly when it comes to YouTube, opportunities are unlimited. You look at megastars such as Justin Bieber, Ed Sheeran, and Lana Del Rey. They all made their initial breakthrough on YouTube. By uploading videos of their performances and building their following, they forced the music industry to sit up and take notice. If you’ve got the talent and the ambition, YouTube can open doors for you as an aspiring musician, and this trend is only going to grow as we move towards the future.”
Coming to his YouTube success tips, Arut Nazaryan began, “Firstly, remember that while it’s important to showcase your talent, it’s also vital to give your audience a taste of who you’re as a person through ‘day-in-my-life’ style of vlogs. It’s also a good idea to create DIY music videos to engage your potential audience. We now have the technology to create extremely polished videos on a budget, so use it!”
Nazaryan continued, “Additionally, it’s also wise to prove your musical knowledge by giving your opinion on the latest music news, album releases, etc., and to talk extensively about your influences. Discuss your local music scene, what upcoming gigs you’re planning, and perhaps record a rehearsal to show everyone a teaser of what’s about to come. Giving tutorials to other aspiring musicians is another great way to connect and engage on YouTube.”
“Finally, always remember to have fun,” says Arut Nazaryan. “Your music and your YouTube content should always reflect this if you’re serious about becoming a runaway success.”
Here’s hoping Arut Nazaryan’s expert insights and tips help you give your musical career a new direction by leveraging YouTube.