Hot on the heels of the release of his latest single One Of Them Girls, rising pop superstar Efraim Leo is gearing up for the grand unveiling of his upcoming EP Timing – a conceptual project which sees each track focus on a different stage in the story of a relationship.
Having first burst onto the scene back in 2016, with a guest feature on MARC’s track Show You The Light, Efraim Leo has gone on to create quite the career from himself within the world of entertainment!
With a string of hit singles to his name, as well as countless festival performances and an ‘unofficial’ U.K. busking tour following CelebMix faves The Vamps around the U.K. as part of their Night and Day Tour, 2020 looks set to be another EPIC year for Leo!
We caught up with the man himself to talk new music, Timing and what it’s really like to be a popstar…
Congratulations on the release of your brand new single One Of Them Girls how does it feel to finally have the track out there?
Thank you so much! It feels great! This is a track that I’m very proud of and I’ve been waiting a long time to release it. I am so happy to share it with the world!
Are you pleased with the response from fans?
Yeah! It’s been really good if I’m being honest. Everybody who hears it has loved it and I couldn’t be happier about it.
Can you tell us a little bit about what inspired the song?
I think we all have been in a situation where we meet a person that everybody just instantly falls in love with, and wants to be around without any specific reason. I’ve been in countless situations like that and decided one day in the studio that it could be a fun thing to write a song about, since everybody can relate.
One Of Them Girls is taken from your upcoming EP Timing – is the the style of music we can expect to hear on the rest of the EP?
One of Them Girls is definitely the happiest song on the EP in terms of groove, but all songs have a 80s vibe to them and tells a story in the same universe. The next single “When I Wanted You” is a high energy and very catchy song with 80s synths all over it.
Timing has been described as being a “conceptual project” with each song focused on a different stage in the story of a relationship – what was the idea behind this?
That’s exactly right. So I basically decided it would be an interesting idea to write an EP with each song reflecting on a specific stage of love and self awareness. The idea came to me pretty naturally when I started brainstorming ideas for the EP, since I have experienced a lot of different emotions in my life. A goal of mine is to write music that people can relate to and feel as though they are not alone in the part of life they find themselves in right now.
How was the process in putting the EP together? Did you enjoy being in the studio working on this project?
The creative process and being in the studio is always one of my favourite parts of starting up a new project. This EP in particular was very easy to write since it is very close to home, so writing these songs was very enjoyable.
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Growing up did you always want to be a singer, or did you have dreams / aspirations to do something else?
Music has always been something I’ve loved doing ever since I was little. But growing up I also enjoyed acting and film making. That is something I still enjoy a lot, but music is what I feel most passionate about. In my dream scenario I am both doing music and acting as well.
What would you say what your big break into the industry?
Probably my feature on the song “Show You The Light” with MARC that climbed up high on the Billboard dance chart. That opened up a bunch of new doors for me and a way in to the music business.
You’ve done so much over the past couple of years! What have been the main highlights for you so far?
Ooh, I have tons but I think the best ones have to be my U.K. tour following The Vamps, opening for Icona Pop and Melanie C at Pride Festival Stockholm, Lollapalooza Stockholm and Hotel Café in LA, and “Show You The Light” selling Gold in Sweden.
Are there any current acts out there at the moment that you’re particularly enjoying?
Absolutely, I’m really into Post Malone, Ed Sheeran, The Weeknd, Camilla Cabello and Ariana Grande.
What is the most enjoyable thing about being a popstar?
Good question. I think just being able to wake up every day and do what I love the most in life and creating music for people to enjoy. Also my amazing fans who’s always there for me showing me so much love and support.
2020 has proved to be quite an unpredictable year so far, but now looking ahead, what would you like to achieve throughout the rest of the year?
Indeed it has. I want to reach out to more people with my new music and, hopefully meet all of my fans on tour soon.