James Bay has released the music video for ‘Peer Pressure’, his collaboration with Julia Michaels.
Directed by Martin Langreve and Magnus Jonsson, the simple yet striking visual sees James and Julia sing to each other on an empty stage. With a blue light shining on them, the camera spins around the pair as they get closer, giving off an electrifying chemistry and passion.
Speaking about the track, James said: “I think it can be easy to stay very guarded in life, and not let anybody in, past your personal armour. These guards we all put up every day for different reasons.
“In writing ‘Peer Pressure’, Julia and I wanted to talk about how, when the ‘right’ person comes along, they can break through any armour and with love, get straight to you. It’s about that person who, no matter how much of a guard you hold up, finds their way through to you.”
There’s no doubt that James and Julia have captured the essence of the song through the spinetinging and intimate visual. Check out the music video for ‘Peer Pressure’ for yourselves below.
‘Peer Pressure’ is James’ first release following on from his 2018 album Electric Light. The track has already racked up over 17 million streams on Spotify, with James also recently performing it on Late Night with Seth Meyers.
James is currently on tour across the US. The three-time GRAMMY Award-nominated and BRIT Award-winning singer-songwriter will be performing in Vancouver tonight (March 31) before rounding off the tour in Seattle on April 3. This summer, James will be supporting Ed Sheeran on his European stadium tour dates. Full ticket information for all shows can be found here.