Rising alt-R&B sensation Jovva is ready to conquer the new year with her anthemic debut single, “More,” a sizzling track that seamlessly blends sultry vocals, catchy instrumentals, and relatable lyrical hooks.
Released today on January 19, “More” encapsulates the essence of Jovva’s self-described “soft, edgy pop” style. The Toronto-based singer-songwriter, who honed her skills through classical piano and vocal lessons before venturing into self-taught songwriting, stands out with a musicality reminiscent of powerhouses like RAYE, Charlotte Cardin, and Jorja Smith.
The single “More” opens with a pulsating rhythm, drawing listeners in with a hypnotic blend of alternative-influenced pop instrumentals. Jovva’s voice, a magnetic force in itself, glides over the melody, weaving through sultry tones that echo the emotion-packed lyrics. The chorus hits like a revelation, a crescendo of sound that mirrors the yearning expressed in the song’s theme.
The track not only showcases Jovva’s vocal prowess but also her ability to craft a soundscape that’s both contemporary and timeless. The production, with its nuanced beats and subtle electronic elements, adds layers to the narrative, creating an immersive experience for the listener.
“More” delves into the universal desire for more from life and relationships, and musically, it reflects Jovva’s commitment to pushing boundaries within the pop genre. The song’s lively arrangement, coupled with Jovva’s sultry and husky vocals, propels it beyond a mere debut; it’s a statement, a declaration of her arrival as a formidable force in the industry. Through her soulful delivery, Jovva eloquently communicates the relatable feeling of wanting more, solidifying “More” as the quintessential hot girl anthem to usher in 2024.
Beyond her first song, Jovva is making waves behind the scenes, teaming up with top-notch writers and producers who have worked with Exo, Chloe Bailey, and BTS. Drawing from her Chinese Canadian heritage, Jovva weaves relatable stories of growing up as a second-generation child, giving us a unique perspective and poised to tantalize our musical palettes.
With her unique style and refined songwriting skills, she’s gearing up for an exciting 2024, promising more songs and live performances. Her multifaceted talent, infusing a familiar yet fresh approach, positions her as a rising star in the alternative R&B and pop landscape.
Stream and listen to “More” here – available on all digital streaming platforms!
Connect with Jovva on Instagram!