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    Kanye West Stars in New Balmain Campaign

    Philip LoganBy Philip LoganJuly 25, 2016
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    Kanye West is to star in the Fall 2016 Balmain campaign.

    Designer Olivier Rousteing handpicked West to star alongside model Joan Smalls.

    A black and white photograph from the shoot has surfaced online, showing the pair in what appears to be some sort of battle.

    balmain-fall16-kanyejoan-article

    Designer Rousteing, who became creative director of the fashion house in 2011, regularly uses high profile celebrities to front campaigns.

    Past stars to model for the brand include Kendall Jenner, Jourdan Dunn, Gigi Hadid, Cindy Crawford, Claudia Schiffer and Naomi Campbell.

    Olivier took to Instagram earlier on today (July 24th) to announce the ‘Balmain Army’ was back.

    View this post on Instagram

    A post shared by OLIVIER R. (@olivier_rousteing)

    “ARE U READY? BALMAIN ARMY IS BACK #shotbyklein @stevenkleinstudio @pascaldangin @balmain“

    This is not the first time Kanye has teamed up with Olivier and Balmain.

    Back in 2014, Yeezus and his wife Kim Kardashian modelled for the ‘Army Of Lovers’ Spring/Summer 2015 menswear ad campaign.

    Kanye West Stars in New Balmain Campaign 2

    And at this years Met Gala, both Kim and Kanye were styled by the French fashion house.

    Kanye West Stars in New Balmain Campaign 3

    Lets us know what you think of Kanye and Balmain’s new ad campaign! Send us a tweet @CelebMix.

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