little mix summertime ball

Little Mix Announce Worldwide Glory Days Road Trip

Ok, Little Mix have even more news for us today. After they gave us another instant grat track called ‘Nothing Else Matters‘, an acoustic version of ‘Shout Out To My Ex’and an album sampler for Glory Days, the girls decided that we could handle just one more exciting announcement.

The girls left fans a picture to decrypt using Instagram filters, and it was quickly decoded as “Glory Days Road Trip”. After a few painfully long hours of guessing and waiting, the official announcement was made. Little Mix have created a unique promotion strategy for their new album, in the theme of a worldwide road trip.

Essentially, there are “pit stops” all over the world with goodies and Snapchat filters, all promoting Glory Days. Here is a site with an interactive map of all of the pit stops.

Some stops are physical pop-up locations, where you can purchase exclusive Glory Days merchandise and other goodies, meet other Mixers, and take loads of pictures. Other stops are locations where exclusive Glory Days Snapchat filters will be available to use for a limited time. Each stop also has its own hashtag and adorable graphics.

Little Mix Announce Worldwide Glory Days Road Trip 1

Unfortunately, it isn’t likely that Little Mix are going to be present at each stop, but they’re going to kick off the road trip in Sydney, Australia this weekend. More stops will be added next week, as well as details regarding times and locations for the existing stops.

If you don’t live near a tour stop, Little Mix still have you covered! You can get involved from November 18th-20th, when there will be an exclusive Glory Days Facebook Frame available every day on the group’s Facebook page.

This is an exciting piece of news for international Mixers. Many of them often feel left out from all the excitement happening in the U.K, but this road trip includes stops in U.S, Canada, and South America, among other places. This really is the perfect way to promote Glory Days while also allowing Mixers to meet other fans in their area, no matter where they live in the world!

It’s always nice to see a fresh and creative idea for promoting a song or album. New and engaging initiatives spark excitement among the fanbase, and may even attract the attention of potential new fans. This worldwide Glory Days road trip and the interactive map almost remind us of the time Troye Sivan hid VHS tapes containing his new music video around the world. Hopefully this will be just as successful and exciting for fans!

Be sure to listen for updates on the Glory Days road trip in the coming days, and look out for pictures from the stop in Sydney on November 13th. Keep on checking the interactive map here!

Will you be checking out a Glory Days Road Trip pit stop? Which one? Let us know on Twitter @CelebMix

Written by Annemarie Cutruzzola

Canadian arts & culture writer and journalism student.