Pop-punk artist Jojo Engelbert introduces her brand-new single/music video, “Not A Real Blond,” a song exploring her push-pull attraction to a boy with fake blond hair.
If you grew up in a family of talented siblings, would you shy away from the spotlight or step into it? If you’re like Jojo Engelbert, you not only step into the spotlight but blaze a trail of your own. While her siblings became Daytime-Emmy-nominated stars of Steal the Show and Ariel & Zoey & Eli Too through their light-hearted messages of support and vibrant pop fun, Jojo courageously explored and expressed the more shadowy sides of adolescence, relationships, and life.
Growing up on the passionate fearlessness of acts like Lana Del Ray, Marina, and Avril Lavigne, she carries their torch in style and substance. Her hit songs “Grown Up” and “Sweet n Sour” – written and produced with her talented sibs – speak to teenage angst, identity formation, and the emotional struggles of growing up.
With her electrifying sound, Jojo’s amassing an army of eager fans and followers who deeply relate to her vulnerable and infectious take on life.
In “Not A Real Blond,” Jojo Engelbert gives us an edgy glance at adolescent infatuation. When big sister Zoey pitched this song, Jojo had to have it. It had the hook, the lyric, and the vocal range that she craves.
“Not A Real Blond” rolls out on a distorted riff that screams ‘90s grunge bliss as Jojo’s soaring, expressive vocals communicate the emotional tension of her situation as she wonders if she can trust him—is he showing up authentically or just another poser?
Jojo’s voice reveals hints of riot-grrrl energy, along with delicious sonic nuances revealing vibrant surfaces and irresistible sparkle. The rhythm propels the melody along with unstoppable magnetism, giving the tune contagious allure.
The video, directed by Jojo’s dad, Matt Engelbert, is plastered with classic punk imagery – barbed hearts and paper-clipping lyrics. The visuals depict her crush, played by Jackson Dorfmann, playing tug-of-war with her heart. In the end, the blond wig magically dissolves.
Surging with scrummy pop-punk dynamics, “Not A Real Blond” pulses with captivating, driving guitars and mesmerizing vocals.