Los Angeles-based hip-hop/R&B artist Nemesis released her brand-new single/lyric video, “INNOV8!,” a few days ago via Pure Order Entertainment. Nemesis is also a member of the hip-hop duo Pure Order.
“INNOV8!” is a statement about elevating to higher levels of self – mentally, emotionally, and spiritually. Nemesis’ formula for progress is summed up in her simple equation: “Thoughts + Beats = INNOV8!”
Nemesis’ aim is to entertain and uplift the hip-hop culture creatively. A native of Los Angeles, Nemesis earned her stage name in the early aughts, polishing her lyrical flow in skirmishes and sessions on the schoolyard.
A ‘nemesis’ is an unconquerable opponent. So, finding disparity between the ideals that founded hip hop and the pop hip hop that degraded those ideals, Nemesis was emboldened to go worlds beyond mainstream hip-hop lyrics, while still delivering the swag and entertainment value that popular hip hop garners.
What sets Nemesis apart is her gift for blending great beats with delicious song arrangements, thus appealing to both the typical hip-hop listener, as well as listeners desiring profound lyrics and melodic content.
Nemesis’ previous singles “Nefertiti the First” and “Tigress” charted #1 and #2, respectively, on RapAttackLives.com college radio hip hop chart.
“INNOV8!” opens on a low-slung boom-bap rhythm, riding tight, crisp percussion and a fat, rolling bassline. Nemesis’ edgy, dazzling flow gives the lyrics intense flavors while oozing, glowing harmonies imbue the tune with luminous depth and dimension.
The futuristic stream of the harmonics complements Nemesis’ revolutionary flow, rippling with tonal nuances and luscious rhymes.
“If I don’t claim self / Then I can’t uplift / No one else / Epitome of self-help / Putting subconscious shadow / Static on the shelf.”
On “INNOV8!,” Nemesis delivers smooth layers of hip-hop and R&B, capped by her pioneering, conscious flow, resulting in a dope song.