Financial literacy is going viral, literally, as entrepreneurs like Pablo Heman and Nima Yamini take their expertise to TikTok in an industry first.
Having launched their new tech startup P.N. & Friends to help educate people on financial literacy, the two investing experts decided to explore TikTok as a way to connect with their audience. Little did they know at the time that there was such a huge appetite for the knowledge they were sharing.
Releasing educational tips and investment insight videos, Pablo Heman and Nima Yamini have built a cult like following of passionate fans that are interested in upping their financial game, whether it’s understanding more about the stock market, crypto or getting savvy about how to invest, and what to look out for.
With the internet being such a great place to connect likeminded people together, the two entrepreneurs brought a community spirit to their industry, and thanks to their rising popularity on TikTok, they themselves have become the go-to gurus that people can approach and trust.
Following their dive into the world of TikTok, the co-founders have also found a way to leverage social media, and a growing audience over on Instagram to build a private community on Discord. Within just 6 weeks, they’ve managed to get more than 30,000 members to join, and that’s just the tip of the iceberg.
For professionals in a host of different industries, it’s never too late to explore what social media can bring. And with millennial and Gen-Z audiences spending significantly more time on social media apps like TikTok and Instagram, it’s increasingly become an important sales channel and communication medium for startups to embrace.
With their Discord hub showcasing investment strategies and tips to members ranging from choosing the right stocks through to asset classes, it’s an exciting time for entrepreneurs to be exploring social as a leap towards their own business goals and product success.
As Pablo and Nima cement their online fame through TikTok, they’ve successfully done what many young entrepreneurs and business owners alike are trying to do through other methods. Should we all be thinking more about how we can connect socially to our community in this way?