James Bond, the iconic fictional British spy, has become synonymous with style and sophistication, and this extends to the luxury brands he wears in the 007 film franchise. Bond’s wardrobe has featured some of the most prestigious and iconic luxury brands in the world, from Tom Ford to Omega, creating a look that is both timeless and effortlessly cool.
Luxury brands and Bond
It’s no secret that luxury brands play a significant role in James Bond’s signature style. From his perfectly tailored suits to his sleek accessories, each detail has been carefully selected to convey an air of refinement and confidence. But why does Bond use luxury brands, and what types of brands does he favour?
Luxury brands have always been associated with status and exclusivity, making them the perfect choice for a character like James Bond, who embodies power and sophistication. By wearing luxury brands, Bond communicates his refined taste, high standards, and impeccable attention to detail. Moreover, these brands often signify quality craftsmanship and superior materials, which align with Bond’s penchant for the finest things in life.
Rolex
Rolex is a highly esteemed luxury watch brand that has been a favoured choice of James Bond in numerous films over the years. Throughout the film franchise, Bond has been spotted wearing various popular Rolex models, including the iconic Submariner and the more modern Oyster Perpetual. These watches not only serve as a practical accessory for Bond’s missions but also showcase his impeccable taste and high standards. Rolex is recognised worldwide for its precision, durability, and timeless style, making it the ideal choice for a character like Bond, who embodies sophistication and elegance.
Since Sean Connery’s Bond famously wore a Rolex Submariner 6538 in ‘Dr. No’ (1962), Rolex has become a mainstay in the franchise, with numerous models making appearances in different films. Over the years, Bond has sported a variety of Rolex models, such as the Chronograph in ‘On Her Majesty’s Secret Service’ (1969) and the Explorer II in ‘Skyfall’ (2012), which not only added to his stylish appearance but also aided him in his missions.
Sunspel
Sunspel is a British luxury brand that specialises in high-quality men’s clothing, particularly underwear and t-shirts. The brand has been a favourite of James Bond since the 2000s, with Daniel Craig’s Bond wearing Sunspel’s Riviera polo shirt in ‘Casino Royale’ (2006) and ‘Quantum of Solace’ (2008).
The brand’s attention to detail, exceptional craftsmanship, and understated style align perfectly with Bond’s sophisticated and refined look. Sunspel’s luxurious materials and comfortable fits have helped to elevate the style and comfort of the Bond franchise, making it a natural choice for the spy’s iconic wardrobe.
Turnbull & Asser
Turnbull & Asser is another British luxury brand that James Bond has been seen wearing time and time again. The brand specialises in high-end menswear, particularly bespoke shirts, which have become an integral part of Bond’s signature look. Bond’s fondness for Turnbull & Asser is due to the brand’s attention to detail, exquisite craftsmanship, and timeless style, which perfectly complement his refined taste and impeccable attention to detail.
Sean Connery’s Bond wore a Turnbull & Asser shirt with a unique cocktail cuff in ‘Dr. No’ (1962), and the brand continued to feature in subsequent films, with Roger Moore’s Bond sporting their shirts in ‘The Spy Who Loved Me’ (1977) and ‘For Your Eyes Only’ (1981). More recently, in ‘Skyfall’ (2012), Daniel Craig’s Bond wore a Turnbull & Asser shirt in a memorable scene with Q, highlighting the brand’s continued relevance and appeal.
Omega
Omega is a Swiss luxury watch brand that has been another luxury favourite of Bond since the 1990s. The brand has been featured in many of the top Bond films, with different models making appearances throughout the franchise. In ‘GoldenEye’ (1995), Pierce Brosnan’s Bond wore an Omega Seamaster Professional 300M, which has since become synonymous with the character’s style.
In ‘Casino Royale’ (2006), Daniel Craig’s Bond wore an Omega Seamaster Planet Ocean 600M, while in ‘Spectre’ (2015), he wore an Omega Seamaster 300. The brand’s precision, durability, and timeless style align perfectly with Bond’s character, making it a natural fit for the spy’s sophisticated wardrobe.
Tom Ford
Tom Ford is an American luxury fashion brand that this famous secret agent has also been wearing over the years. The brand has designed several iconic pieces for the character, most notably his suits. In ‘Quantum of Solace’ (2008), Daniel Craig’s Bond wore a Tom Ford suit that became an instant classic.
Since the brand creates such quality and stylish pieces, they make for yet another perfect brand for this famous on-screen spy to wear. Tom Ford’s sleek and modern designs have helped to elevate the style and sophistication of the Bond franchise, making it a natural choice for the spy’s iconic wardrobe.