Following the announcement of their upcoming debut album, Dorian Electra releases latest single ‘Daddy Like’.
Playful as ever, the pop disruptor plays sugar daddy as they look to empower sugar babies and sex workers. Distorted vocals and bubbling electropop, accompanied by a colourful Weston Allen co-directed music video, it’s the latest taste of Electra’s trademark sound ahead of the release of their debut record, Flamboyant, on July 17th.
A product of this year’s Las Vegas writing camp alongside the likes of Mood Killer (see ‘Liquify‘) and Bonnie McKee (Katy Perry, Carly Rae Jepsen), which Electra was preparing for when chatting with CelebMix in December.
“Las Vegas is just the most inspiring, weird, hyper-real mash-up of culture and history. Walking through this fake Roman coliseum of Venetian canal… it’s like if aliens tried to re-create our worlds in a small model version. A lot of people hate Vegas but I’m very contrarian in nature. If people hate something, I normally think it’s cool.”
Carrying the frolicking Las Vegas attitude into the track, Electra offers up a new take on society’s current sugar daddy fascination. “I wanted to make a fun party track that anybody could listen to and feel like they could be a ‘daddy’. You don’t have to have tons of money, or be an attractive older man. Daddy is a state of mind.”
“We wanted to be really careful to maintain a positive, feel-good message and actually take into account the realities and complexities of sugar daddy relationships in a way that was respectful, fun, and empowering.”
The latest single as the weeks tick down to the release of Flamboyant, Electra prepares for a string of summer shows, starting with Charli XCX and Troye Sivan curated Go West Fest on June 6th. Teasing their debut record as “heavy metal guitars, futuristic metallic drums and pure pop melodies”, Electra reclaims the term “flamboyant” on the full-project which promises thought-provoking pop music at its best.
Have you checked out Dorian Electra’s ‘Daddy Like’? Let us know @CelebMix on Twitter.