Global

Global launches first ever NFT collection to mark the return of Capital’s Summertime Ball

To celebrate todays Capital’s Summertime Ball with Barclaycard in London, Global, in partnership with green NFT platform OneOf, announce their first ever NFT!


Global

The Digital Collectibles offer music fans unique memorabilia of the live event, a digital lanyard featuring the official line-up of the hottest hit music stars performing at the Ball including Ed Sheeran, Harry Styles, David Guetta, Aitch, Jax Jones, Mabel, Joel Corry, Mimi Webb, KSI, Anne-Marie, George Ezra, Becky Hill and Sigala all of whom took the the stage at Wembley Stadium this afternoon to perform in front of a crowd of 80,000 Capital listeners.

Commenting on the new partnership, Cilesta Van Doorn, Chief Marketing Officer at Global, says in a statement: “Collecting venue ticket stubs and programmes is very much part of the music fan experience when you’re at a live event, so we are thrilled to be able to move the fan experience into the metaverse by creating digital memorabilia. And as millions of people watch along on social media and Global Player’s live stream, they can also now join in the full experience by owning unique memorabilia for the first time. The NFT digital lanyard is the perfect way to capture the full event experience, making it accessible to all.”

With Mark Lyn, OneOf VP of Special Projects adding: “OneOf is excited about being Global UK’s launch partner for Capital to be the first radio brand in the UK to release an NFT.  Enabling Capital’s listeners an easy platform to onboard into web3 and buy their first NFT without the need of a cryptocurrency wallet is core to our mission of onboarding 100 million new people into NFTs.”

The Limited Edition NFTs are available to purchase now, with prices starting from as little as £10 – visit capitalfm.com for full details.


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Written by Philip Logan

Contact: logan_philip@hotmail.com
Twitter & IG: @philip_logan