It’s finally here, INNA has officially dropped the final two music videos to complete her visual album YO, “Locura” and “La Vida”. She promised that each of the 11 songs from the album will have their own music video, and that’s exactly what she has done, and what a beautiful journey we’ve gone through watching her release music video upon music video, although there seemed to have been a rush-drop around her album release. These two videos follow up her previous double music video release for the songs “Si, Mama” and “Contigo”.
INNA, real name Elena Apostoleanu, is one of the biggest Romanian female artists around at the moment, having gone on to have international success with her early singles such as “Hot”, “Amazing”, and “Sun Is Up”. She continued her success with a variety of singles that have hit over 100 million views on YouTube including “Ruleta“, “Gimme Gimme“, and “Heaven“. She has collaborated with some of the biggest artists and DJs including Flo Rida, Pitbull, J Balvin, Daddy Yankee, Martin Solveig, Sak Noel, and Dannic, to name a few. Prior to the release of her sixth studio album, YO, she teased the album for months, revealing that she took creative control for the album, unlocked her songwriting abilities, and that it will be a full Spanish album. In promotion of the album, she dropped the singles “RA”, “Iguana”, “Sin Ti”, and “Tu Manera” before dropping YO. We also managed to speak to INNA in our exclusive interview about the album release, she used these five words to describe the album: “Sensitive, YO, artsy, real, love.” This week saw her complete her visual album, as she continued to drop music videos for the rest of the songs, “Te Vas“, “Fuego“, “Gitana“, “Si, Mama“, “Contigo“, and now “Locura” & “La Vida”.
As with all her music videos for this album, these two new ones have been directed by NGM Creative’s Bogdan Paun, with Alexandru Muresan acting as director of photography, whilst Loops Production acted as the production company of the music videos. The songs have been written by David Ciente, Elena Alexandra Apostoleanu, and Maria Cristina Chiluiza, whilst they were produced by David Ciente, and Max Kissaru mix & mastered the tracks.
Watch INNA’s Music Videos For “Locura” And “La Vida” Here:
In our album review of YO, we said of each of the songs:
Locura: “This is probably the most intricate track on the album, with whistles and heart-racing beats. This is one of those tracks that you expect to be part of an interval – hence why it’s track five – or one that is an interlude or prologue track to the album. It is completely different and feels like it doesn’t quite belong on the album but, to be fair, INNA was due a surprisingly different album track considering her past five albums have been high calibre and not one album track didn’t belong – don’t get us wrong, this whole album is a whole new direction for INNA and so some may say this whole album is left field and experimental, but this track is surely the most radical of them all. Her voice goes through a variety of styles and it’s difficult to understand where she’s coming from with the song, perhaps that is the intention, putting up a guard and closing oneself off from others so she’s difficult to read – we’ve all done that at times. The title of the song, ‘Locura’, translates to ‘Madness’ in English and the lyrics paint a similar story, finding someone who makes her enjoy her night but she wants it on her terms not his, she doesn’t want to be controlled – if our rough translation of the lyrics are correct.“
La Vida: “Here’s a rhythmic track that could easily have been a slower track on one of her previous albums as it’s beaty and groovy. Her vocals are soft and it feels like a very sweet song but with a bit of an edge. The song’s title means ‘Life’ in English with the repeated line in the chorus ‘La vida es como un echo’ meaning ‘Life is like an echo’. Our loose translation of the song tells the story of what you give out to the world is what you get in return, such as karma, or feeding the good wolf. We’re not sure it quite works after ‘Iguana’ and we much agree with the Romanian version of the tracklist as this would be a perfect track to end the album on subliminally suggesting us to press the replay button on the whole album – making it an echo over and over again – but it makes a bigger impact after ‘Iguana’ because of how catchy but different both the songs are.“
As for the music videos, both of them are performance-based videos. “Locura” starts off with INNA inside, what looks like a church, only she’s wearing a low-cut jumpsuit, lying down on a pool table in the middle of the aisle, which she later stands on – that’s not something we would expect to see inside a house of God. This opening scene is intercut with clips of statues and women models dressed in cream clothing, looking like goddesses, one can be seen playing the piano; they all also wear black gloves. After the first minute or so, we switch to a new scene, where INNA is wearing a black-draped coat which reveals her ankle tattoos, as well as her back tattoo. There’s also a slight scene which sees INNA dressed in white, standing on a set of stairs as well as a scene where she’s wearing a swimsuit paired with a netted diamante top.
Switching it completely up, “La Vida” has a totally different concept, slightly reminding us of the time INNA acted as a mechanic in her “Club Rocker” music video, which also featured Flo Rida. This time she’s seen wearing a neon-yellow unitard paired with bright neon-blue ankle boots on a multi-lane carriageway at night. She performs beside the car and whilst sitting on the boot of the car. She’s also joined by backing dancers who mainly just pose throughout the music video.
Both “Locura” and “La Vida” are available to download and stream right now, via Global Records under exclusive licence to Roc Nation. We can’t wait to see what’s next for INNA.