TikTok sensation, online content creator, dancer and rising singer Jordi unveiled her debut single in late 2022, “Hate You,” which is available to stream on all digital streaming platforms.
“Hate You” is a beautiful piano-led pop ballad that introduces Jordi’s introspective songwriting and standout vocals to a wider audience. The song is co-written with Riley Biederer and Nate Cyphert, and produced by Rob Grimaldi and Leo Mellace.
Drawing inspiration from the likes of Sabrina Carpenter and Olivia Rodrigo, the “Hate You” singer Jordi shares a deep passion for lyric-driven storytelling and speaks to the understated commonalities and interests of her generation like romance, heartbreak, and adventure. Her musical style spans across light-hearted pop melodies to emotionally driven ballads, and her artistic delivery is everchanging.
When asked about the inspiration behind her single, she said,
“When I wrote this song, I remember having to be honest with my most-vulnerable self,” says Jordi. “I know a lot of people are going through the same thing, so I hope the song embodies the emotions of still loving someone that hurt you.”Jordi on “Hate You”
Hailing from Myrtle Beach, the multifaceted 19-year-old American singer-songwriter never shied away from the spotlight. She has spent most of her youth writing songs, dancing in studios, performing on stages across South Carolina and creating online content and funny skits that have earned her a gigantic dedicated fanbase.
Jordi joined TikToke in its infancy in 2018, and while the platform’s unique algorithm and ferocious engagement rate altered social media norms, it critically impacted her as well with a visible boom. She started posting stunning covers adorned with her captivating vocals, and short-form comedy videos which earned her an overwhelmingly positive response and drew over 13 million followers across all the social platforms, which brought her to stages across the country. Jordi also hosted concert-like live streams that garnered thousands of views and put her in the public eye.
We sat down with Jordi to discuss “Hate You,” her inspiration and the creative process behind her single. We went candid to get the inside scoop on the burgeoning pop sensation and discussed everything from relationships to love-hate feelings, TikTok stardom, online content and collaborations, and upcoming music projects to fashion feelings and bonding with fans.
Listen to “Hate You” below and keep reading our exclusive interview with Jordi!
Thank you for joining us today, Jordi! Can you introduce yourself to our readers and tell us what you are up to these days?
Hi, I’m Jordi! I’m 19 and I’m a singer, dancer and songwriter from Myrtle Beach, South Carolina. At a very young age, I found my love for performing as I grew up in the dance studio. I started posting on TikTok in September 2018 and was mostly posting comedy videos. After building a great relationship with my online fanbase from the beginning, I’m really excited and happy to [finally] share the thing I’m most passionate about — music.
Your debut song “Hate You” fuses a soulful vibe with tasteful contemporary soundscapes. What served as your inspiration for the track and how does it feel to it out in the world?
I wrote “Hate You” about a really rough heartbreak I was going through. The song is about how even though someone you love puts you through so much hurt, you still don’t hate them. I think there’s something so frustrating and confusing about this feeling, which is why I hope people can relate to it.
Can you walk us through your creative process since you conceived the idea for this single? How did you hope your debut song helps audiences comprehend your artistic vision?
I was on my way to a writing session in LA and I usually jot down ideas in my notes for songs, but this time I didn’t know what I wanted to write about. Then the line, “I hate how I don’t hate you at all,” popped into my mind. I hadn’t been able to write a song that fully described how I felt about my situation until this one. That’s one reason it’s a super special release to me. Even though the song is so personal to me, I really hope that when people listen that they’re able to feel whatever emotions it brings up for them.
I’m curious to know what made you fall in love with music, and how did your parents react to your decision to pursue an unconventional career route through online content creation? Is there a “Plan B?”
My entire life, I’ve been drawn to all things creative. As I have gotten older, my love for music has grown even more. My mom is forever my number 1 fan and has always supported me, and I definitely wouldn’t be where I am today without her.
You collaborated with Riley Biederer, Nate Cyphert, Rob Grimaldi, and Leo Mellace for this single; how did this opportunity come by and how was your experience working with them?
The team at Sound Factory reached out to me and I started making trips to LA to work on my music! Working with all of them has been so amazing. I definitely think writing with such talented people has taught me so many things as a songwriter. All these experiences have helped me grow as an artist.
“Hate You” perfectly encapsulates the feeling of ‘continuing to love someone who has wronged you.’ What would you advise someone going through a similar phase and feeling emotionally caged and despondent?
It’s such a heavy-hearted feeling when you still have so much love for someone that caused you so much hurt. The healing process for a broken heart doesn’t have a guidebook. There’s no right or wrong way to heal. Just because it’s over doesn’t mean you have to hate them, even though most of the time that makes things much easier. All you can do is love with a pure heart and pure intentions, and I promise what’s meant for you will be overwhelmingly special.
That’s beautifully optimistic. What was your songwriting process behind “Hate You” as you infused understated commonalities of Gen Z with a youthful appeal? Do you think your budding experiences and relationship with an identical audience make it simpler for you to choose subjects to write for?
I usually write about things that I’ve gone through or emotions I’m feeling. I’m only 19 and I think a lot of young people go through very similar situations to me as we navigate through life and young adulthood. It makes me happy that I’m able to write songs that my listeners feel were written for them!
According to you, which mainstream artists are dominating the music scene right now? Are there any dream collaborators on your bucket list?
I think Doja Cat’s presence on stage is killer and, of course, Olivia Rodrigo is absolutely killing it too. It’s so cool to see someone young working so hard! And definitely one of my all-time dream collaborators would be Justin Bieber — I think I would cry if I got to work with him. He’s just so extremely talented.
That’s giving us Billie Eilish flashbacks, haha. Moving on to your online world, TikTok transformed the social media game with its unique algorithm and rabid fanbase for creators. Tell us about your journey: what prompted you to create online videos and funny skits, and where do you see this going in the future?
I originally didn’t really know what to post on the platform. I always knew I wanted my main goal to be my music. I just had to figure out how to get there.
I’ve always loved making people laugh and growing up I’d make funny videos for myself and my family, so I started posting comedy videos and people loved it!! I continued to sing on Livestreams and post covers too. As time went on, I started growing an incredibly special relationship with my fans and they are genuinely like my best friends. I plan to continue to bring them with me wherever this journey takes me because they are the reason I’m able to do what I love.
Are there any trends or videos you’d like to see getting viral with your song?
I’d love to see people making relatable content about things they “don’t hate at all” but maybe should!
Aside from music, your fashion sense is quite trendy and aesthetically pleasing, which is how we would describe it as perfect Gen-Z vibes. What’s your go-to style, and who are your major influences?
Style is something that is so important to me. I overdress for almost everything and I’m completely okay with that! I wouldn’t say I have a set aesthetic as I honestly dress to match my mood. But getting to work with some big names in fashion is a dream of mine that hopefully will come true one day!
At such a young age, how do you manage your daily routine of being a musician, student, and content creator, and your life outside these lenses? How do you keep yourself motivated behind the scenes?
It’s definitely not your typical lifestyle, and that can be hectic at times. But at the end of the day, it’s what I love to do and I wouldn’t trade it for anything. I surround myself with supportive people who care for me and love me, which I think is the most important thing.
So what should we expect next from you in the musical realm? Another single? Or is an album in the works?
I’ve been writing so many songs and working on so many things behind the scenes and I can promise you that new music is coming sooner than you think!
We love staying peppy and spreading positivity, and your vibe perfectly matches ours. What is one sweet thing you can say about one another, to your fans and our readers, before you go?
Remember how incredibly special you are!! You deserve the type of love you give other people because it’s a gift to feel things as genuine as your heart does.
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