John Adams has released the stirring music video for his latest single ‘Flames’.
Directed by John himself and Rhys Davies of Furball Films, the visual follows the relationship of a couple in a truly poignant manner. Initially, the couple are neatly tied together by red wool which marks the beginning of their perfect relationship.
However, over time the wool becomes tighter and more tangled, symbolising the difficulties the couple are experiencing. No matter how hard they try, it’s impossible for them untangle themselves. Combining contemporary movement with an air of simplicity, the music video for ‘Flames’ is truly captivating.
Speaking about visual, John revealed that it was inspired by a house fire which occurred outside the studio. “All the usual questions flooded my mind as I strummed my guitar. How did they feel? What did they grab? Who was to blame? I eventually came to the conclusion that they’d be so concerned with survival that these questions were never answered.
“As dramatic as it seems I felt exactly the same about a relationship at the time and after writing the song I decided to take the same approach to the situation and leave. I centered the song around the lyric “It’s too late to argue who’s to blame, this house will burn down anyway” and pulled on a few semantics to compare the feelings of a house fire to the trapping of a relationship.
“I tried to mirror this concept in the video with the use of wool. In the beginning a couple proudly exchange thread to connect each other and enjoy the unity it brings, but over time the tangled web becomes frustrating and controlling just like a bad partnership.”
Watch the music video for ‘Flames’ below.
‘Flames’ is the first single to be taken from John’s forthcoming EP No White Lies, which is due for release on February 8. The EP is available to pre-order now.