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Rimmel London announces Maya Jama as new face of the brand

The ultimate go-to brand for bold style setters has just announced its latest partnership with Maya Jama, the entrepreneur, TV, and radio broadcaster. Maya is set to become the new face of Rimmel London across the world, cementing her place as a rising star and propelling the brand to even greater heights.

Passionate about beauty and experimenting with her look, Maya is a perfect fit with the legendary British make-up company. Her playful spirit and authentic personality perfectly reflect the Rimmel ethos of celebrating inner beauty and individualism, while her vibrant energy and easy-going warmth make her relatable to Rimmel customers everywhere.

As the host of ITV2’s Love Island, 28-year-old Maya has been impressing fans and followers alike, and she’s a lifelong Rimmel fan herself. “As a lifelong Rimmel fan, I am so excited to be the new ambassador for the brand. I’ve always loved how makeup makes me feel – for me, it’s a form of self-expression. Rimmel encourages people to reinvent the rules and love themselves for who they are, which is so liberating. I can’t wait to continue the message of beauty and individuality,” she said.

Living in London since moving from her native Bristol at the age of 16, Maya embodies the empowering vibe of the ‘London look’. She’s also incredibly proud to follow in the footsteps of the amazing icons who’ve brilliantly represented Rimmel London, such as Kate Moss, Cara Delevingne, and Adwoa Aboah. “It’s like a dream come true, and I am thrilled and honoured to work with such an iconic beauty brand,” she added.

Maya’s must-have makeup products include some beloved Rimmel favourites. Her go-to product for her eyes is the Thrill Seeker Mascara, which she loves for its bold volume and eye-opening effect. She also loves the Scandaleyes Exaggerate Liquid Eyeliner for its sharp point, making her liner precise and lasting all day long. For a high-glam look, she can’t be without her Lasting Finish Lipstick and Lip Liner.

Rimmel’s Global Senior Vice President, Sarah Al Shohaib, is confident that Maya will be a powerful addition to the brand. “Maya Jama perfectly embodies Rimmel London’s philosophy of championing self-expression and being whoever you want to be. Beautiful inside and out, Maya is not only a style icon for her generation, but her empathy, passion, and strong work ethic also make her an inspiring role model. We’re very excited about the future of the partnership,” she said.

Maya Jama’s appointment as the new ambassador for Rimmel London is truly iconic, and we can’t wait to see what exciting things this partnership will bring. With Maya’s infectious energy and passion for beauty, and Rimmel’s legendary status as the go-to brand for bold style setters, it’s sure to be a match made in makeup heaven.

Connect with Maya Jama: Instagram | Twitter